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Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 162: My Thoughts on Funnels and Emails for Brick and Mortar Businesses
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Episode Summary
In this episode, I share my honest thoughts about funnels and long email nurture sequences for brick and mortar practices, especially in cash based clinics. I explain why I disagree with throwing potential patients into long, diagnosis specific email funnels after they call and do not book. From my perspective, heavy email sequences can feel pushy and misaligned, and they often ignore the real root issue which is usually unclear pricing and incomplete website information. I walk through what I recommend instead: transparent pricing, stronger FAQs, and a short, respectful follow up sequence that builds trust without overwhelming or pressuring people.
Topics I Talk About
- My birthday and 24 hour birthday sale
- Why I disagree with long, diagnosis specific email funnels for brick and mortar practices
- The common “shoulder pain funnel” example and why it can feel grimy
- How templated 8 to 16 email nurture sequences can frustrate potential patients
- The real reason people call clinics: unclear pricing and unanswered questions
- How being sold to on the phone creates pressure and discomfort
- What I recommend instead: a simple 1 to 3 email follow up sequence
- Why transparency and upfront communication build more trust than aggressive follow up
- The importance of having pricing clearly listed on your website
- How strong FAQs and clear messaging can act as your best funnel
- Why touchpoints still matter, but should be ethical and intentional
- A real life example from a friend about preferring transparent pricing over sales calls
- The idea that investing in your website is more powerful than building heavy funnels
- Why someone’s pain point will still be there without 16 emails reminding them
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram