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Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 167: Suggestions for How to Build Time Into Your Schedule for SEO
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Summary
I talked about what it actually looks like to make time for marketing in your business, without pretending we all have the same 24 hours. I walked through a realistic way to build it into your schedule, why it matters even when it feels like unpaid work, and how to actually follow through on it. I also shared how my own business and schedule have evolved, and why creating a structure that works for your nervous system is just as important as the strategy itself.
What I Talked About
- Why “just make time” is not helpful advice and what to do instead
- Building a schedule that includes a dedicated marketing/admin block
- Treating marketing time like non-negotiable work, even if it feels unpaid
- How to define your “enough” financially and reverse-engineer your schedule
- Why flexibility inside your schedule matters just as much as structure
- Simple ways to actually follow through on admin and marketing tasks
- Why putting marketing in the middle of your day can work better
- A real example of SEO working and bringing in a high-intent client
Important Links
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram