Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 168: What Frustrates Me Most About SEO
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Summary
In this episode, I talk about my biggest frustration when it comes to SEO. I share why I believe SEO is one of the most valuable and predictable marketing channels, yet consistently overlooked because people don’t immediately see the ROI. I walk through how this shows up in real businesses, why relying on referrals or social media alone is risky, and why SEO is a long-term game that rewards early and consistent effort. At the core, I explain that my frustration comes from knowing this is a winnable, sustainable strategy that more people could benefit from if they prioritized it sooner.
What I Talked About
- Life updates and recent personal experiences
- SEO School opening and how it fits into my business
- Why people avoid SEO and don’t prioritize it
- The risk of relying only on referrals or social media
- How SEO protects your business as competition grows
- Real client results from SEO and multi-channel marketing
- Why Google is predictable and Instagram is not
- SEO as a long-term, winnable marketing strategy
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram