Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 171: Outsourcing and Owning Your Business' Assets
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Summary
In this episode, I share my number one rule when outsourcing in your business: you need to own everything that’s created for you. I walk through why proprietary platforms can be risky, how they lock you into systems you don’t control, and why that matters long term. I also touch on what to look for before hiring, how to think about ownership vs access, and share a few personal and business updates along the way.
What I Talked About
- Personal updates, travel prep, and work boundaries
- Updates on SEO School and my Google Ads course
- What proprietary platforms are and why they’re risky
- My rule for outsourcing: you should own all your assets
- How to think about ownership vs access when hiring
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram