Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 173: Blogging Has Never Been "Dead"
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Summary
In this episode, I'm getting into something I see come up again and again: Your ideal client may not even know that your service can help them, and that's a real problem worth addressing. I share a real-life example from a volleyball game where a woman was troubleshooting her shoulder pain by cycling through chiropractic, acupuncture, and MRI recommendations, never once landing on the solution that might have actually helped her most. I also revisit why blogging is absolutely not dead. In fact, it's one of the most powerful long-term tools you have, especially as AI search pulls directly from your website content. If you're not publishing, you simply won't show up... period.
What I Talked About
- My personal update on the Google Ads course I'm developing and the mental blocks I'm working through around it
- A quick business update: I'm not taking new clients right now outside of pre-booked website projects
- Why your ideal client is searching their symptoms, not your service — and what that means for your content strategy
- The real reason blogging will never be dead, no matter what anyone tells you
- How AI search results like ChatGPT actually work — and why they depend entirely on your website content
- A story from my inner circle about a client who found her pelvic PT through a symptom-based blog search
- Why writing to your client's symptoms and lived experience matters more than leading with your service name
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram