Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 174: Guarantees & Marketing: SEO, Google Ads, Meta (FB & IG) Ads
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Summary
In this episode, I'm diving into one of the most important — and most misunderstood — truths in marketing: there are no guarantees when it comes to leads, new patients, or clients. If someone is promising you a specific number, that's a major red flag. I break down why all marketing tactics — whether that's SEO, Google Ads, or Meta Ads — ultimately come down to working with humans who move on their own timeline. I also share what I actually believe ethical, trust-based marketing looks like, and why controlling the controllables is the only strategy worth building on.
What I Talked About
- My recording schedule and why Fridays happened this week
- Learning Stick Season and All Too Well on piano
- A Google Ads course update — I found my block and I'm planning to release it
- Business update: not taking new clients until end of July
- May gray, June gloom, and a throwback to working in Alaska
- Marketing silos — SEO, Google Ads, and Meta Ads — and what they can and can't promise
- Why guaranteeing a specific number of leads is a major red flag
- The human trust and purchase cycle — people book on their timeline, not yours
- What a real marketing "guarantee" actually looks like
- Why I believe good marketing doesn't need the consumer to be distracted, rushed, or uninformed
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram