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Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 179: Can You Reuse Your Newsletter as a Blog Post?
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Summary
I'm answering a listener question about whether you can repurpose your email newsletters as blog posts, even if they're not SEO optimized. The short answer is yes, but with some important caveats. I break down what "SEO optimized" actually means, how to reformat newsletters so they work on your site, and why you need to be honest with yourself about whether this counts as an SEO strategy or just good trust-building content.
What I Talked About
- The listener question: can newsletters double as blog posts?
- What "SEO optimized" actually means (hint: it's about golden keywords)
- Why reusing newsletters is totally fine, with conditions
- How to reformat newsletter content for your blog (headings, scannable structure, URL hygiene)
- The "two blogs" concept: informational vs. letters-style blog
- Why Google probably won't index these posts, and why that's okay
- The difference between trust-building content and an actual SEO blogging strategy
Links I Mentioned in This Episode
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram