Howdy Partners
This podcast covers the world of Strategic Alliances & Partnerships in tech. Join Will Taylor, Ben Wright, and Tom Burgess on the trail to green pastures and unchartered territory through raw stories and dialogue, allowing our listeners to learn and decide how strategic partnerships can drive success...whether you are a VP or a professional looking to break into the space, join us on the Howdy Partners journey.
Podcasting since 2022 • 76 episodes
Howdy Partners
Latest Episodes
Episode 76: Collaborative Power: Driving Success with Internal and External Enablement with Marco De Paulis
Marco joins Tom and Will to discuss the significance of cross-team collaboration and internal enablement in partnerships. They explore building great teams, fostering collaboration, aligning with other teams, and demonstrating partnership value...
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Episode 76
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38:17
Episode 75: Prioritizing Operations or Relationships? Striking the Balance in Partnerships with Coriena Hipple Merejo
Will and Coriena talk about balancing relationship-building and operations to generate revenue. Coriena shares her experience in managing relationships and operations, emphasizing clear communication and active listening. She highlights a trans...
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Episode 75
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31:48
Episode 74: Reactive Partner Marketers Are Salary Wasted - Jessica Fewless
Jessica Fewless, Director of Partnerships and Growth Marketing at Inverta, joins the podcast to discuss Nearbound ABM (Account-Based Marketing), the challenges and misconceptions surrounding partner marketing, the importance of integrating part...
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30:03
Episode 73: The Modern Interconnectedness of Brand, Employee Advocacy, and Ecosystems - Ed Ceballos
Ed Ceballos joins Will and Tom to discuss the evolving landscape of brand partnerships. They explore blending personal and professional lives, social media's influence, and leveraging networks to build trust. Ceballos highlights understanding c...
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Episode 73
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42:49
Episode 72: Psychology of team-wide buy in - The Answer to Partner Program Success with Maurits Pieper
Maurits Pieper shares his experience in building a successful partner program at Dixie. He discusses the importance of buy-in from different departments and the impact of incentivizing reps to work with partners. Moritz also emphasizes the need...
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Episode 72
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28:50
