Howdy Partners
This podcast covers the world of Strategic Alliances & Partnerships in tech. Join Will Taylor, Ben Wright, and Tom Burgess on the trail to green pastures and unchartered territory through raw stories and dialogue, allowing our listeners to learn and decide how strategic partnerships can drive success...whether you are a VP or a professional looking to break into the space, join us on the Howdy Partners journey.
Episodes
76 episodes
Episode 76: Collaborative Power: Driving Success with Internal and External Enablement with Marco De Paulis
Marco joins Tom and Will to discuss the significance of cross-team collaboration and internal enablement in partnerships. They explore building great teams, fostering collaboration, aligning with other teams, and demonstrating partnership value...
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Episode 76
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38:17
Episode 75: Prioritizing Operations or Relationships? Striking the Balance in Partnerships with Coriena Hipple Merejo
Will and Coriena talk about balancing relationship-building and operations to generate revenue. Coriena shares her experience in managing relationships and operations, emphasizing clear communication and active listening. She highlights a trans...
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Episode 75
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31:48
Episode 74: Reactive Partner Marketers Are Salary Wasted - Jessica Fewless
Jessica Fewless, Director of Partnerships and Growth Marketing at Inverta, joins the podcast to discuss Nearbound ABM (Account-Based Marketing), the challenges and misconceptions surrounding partner marketing, the importance of integrating part...
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30:03
Episode 73: The Modern Interconnectedness of Brand, Employee Advocacy, and Ecosystems - Ed Ceballos
Ed Ceballos joins Will and Tom to discuss the evolving landscape of brand partnerships. They explore blending personal and professional lives, social media's influence, and leveraging networks to build trust. Ceballos highlights understanding c...
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Episode 73
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42:49
Episode 72: Psychology of team-wide buy in - The Answer to Partner Program Success with Maurits Pieper
Maurits Pieper shares his experience in building a successful partner program at Dixie. He discusses the importance of buy-in from different departments and the impact of incentivizing reps to work with partners. Moritz also emphasizes the need...
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Episode 72
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28:50
Episode 71: Natasha Walstra on Increasing Luck Surface Area in Business
Natasha Walstra discusses the connection between Nearbound and personal branding. She shares her experience starting her own business and helping leaders and sales professionals leverage personal branding to drive sales. Natasha highlights the ...
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Episode 71
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32:08
Episode 70: Generating $5 Million Through Partnerships with Pedro Mattos
Will and Tom interview Pedro Mattos from selfpublishing.com about the power of partnerships in solving business problems. Pedro shares his hot take on why not using partners to solve top business problems is comical. He discusses the barriers a...
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Episode 70
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27:30
Episode 69: Why Fractional Partner Management? - with Pat Ferdig
Tom and Will are joined by Pat Ferdig to discuss fractional partner management and its connection to nearbound execution. Pat shares his extensive partnership experience and explains why more companies are considering fractional partner managem...
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Episode 69
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27:24
Episode 68: Automating Revenue Generating Partnerships with Rob Rebholz
In this episode of the Howdy Partners Podcast, host Will engages with Rob Rebholz, the founder of Superglue, to explore leveraging automation to drive revenue in partnerships. Rob shares insights from his experience in building partner ecosyste...
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Episode 68
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30:08
Episode 67: Sales Insights Unleashed with Jakub Hon
SummaryIn this episode, Will is joined by Jakub Hon from SalesDoc to discuss the changing trends in the sales landscape and the rise of Nearbound strategy. They explore the importance of building trust and relationships in sales ...
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Episode 67
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32:12
66 - Pipeline Paradigms - Unveiling Event Marketing Mastery with Justin Zimmerman, Will Taylor, and Tom Burgess
SummaryIn this episode, Justin Zimmerman discusses the philosophy and outcomes of driving pipeline with partners through events. He emphasizes the importance of aligning marketing and sales, as well as the need for personalize...
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28:52
65 - Partnership Mastery: Building Success with Video Strategies - Bethany Stachenfeld
SummaryIn this episode, Bethany, the co-founder and CEO of Sendspark, shares her experience of building a partner program with video for video. She highlights the benefits of partnerships as a cost-effective way to grow a startup...
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31:03
64 - Unlocking Success in Channel Partnerships - Rob Sale
Rob Sale joins the Howdy Partners podcast to discuss the importance of trust in partnerships and the shift towards value-oriented partnerships. He highlights the need for SaaS companies to integrate partners into their customer suc...
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43:12
63 - Unveiling the Playbook for GTM Success - Matt Dornfeld
Matt Dornfeld shares his insights on the step-by-step process for GTM (Go-To-Market) success. He emphasizes the importance of thorough preparation and planning, starting with an executive summary that involves all relevant stakeholders.
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29:34
62 - The Nearbound Playbook: Proven Strategies for Success - Will Taylor & Isaac Morehouse
Isaac Morehouse and Will Taylor reflect on the year 2023 and the impact of partnerships in the world of nearbound marketing.Will highlights the importance of partnerships in the buyer's journey and introduces the concept of the bow tie m...
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54:15
61 - The Bow Tie Effect: How Partnerships Can Drive Customer Advocacy - Will Taylor
Will Taylor introduces the concept of the "bow tie effect.” It focuses on maximizing the value of partnerships throughout the entire buyer's journey. He explains that partnerships should not be limited to pipeline generation and re...
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29:54
60: Navigating Partnerships in 2023 and Planning for 2024 - Will Taylor, Ben Wright
Will Taylor and Ben Wright discuss the challenges and opportunities in the partnership landscape for 2023 and beyond. They reflect on the unique challenges faced by businesses in 2023, including the lingering effects of the COVID-19 pandemic, h...
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22:27
59: The Secret to Building a Successful Partnership Strategy - Katie Landaal
Katie Landaal of ZoomInfo joins Will Taylor and Tom Burgess to discuss the importance of partnerships as a main pillar of a business strategy. She emphasizes the need for partnerships to be included in the overall strategy and not ...
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28:45
58: Navigating Big-Fish Small-Fish Partnerships - Juraj Pal
Juraj Pal, a former employee of Slido and Cisco, shares his experience in navigating partnerships as a small fish in a big pod. He emphasizes the importance of aligning partnerships with long-term product strategies and not forcing partnerships...
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23:12
57: Managing Chaos in Partnership Programs - Negar Nikaeein
Time management is critical when it comes to managing multiple partnerships.In this episode of the Howdy Partners podcast, Negar Nikaeein joins Will Taylor to discuss time management for partner professionals. They explore strategies an...
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22:10
56: Unleashing Partner Tech- Greg Portnoy
It’s time to level up, partner pros! Greg Portnoy brings the heat to today’s episode. Greg says partner pros need to stop complaining and start adding value. It doesn’t do any good for partner pros to complain about lack of funding...
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39:40
55: Taking an Entrepreneurial Approach to Partnerships - Dorian Kominek
How do you optimize your partner program to achieve new heights in Q4 and beyond? Dorian Kominek joins the show to share insights from her research about the importance of an entrepreneurial mindset in partnerships. Do...
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27:04
54: Using AI to Drive Partnerships - Jessica Baker
Can AI help partners grow and scale partnerships? Jessica Baker, Chief Program Officer for AchieveUnite, thinks so.Jessica says that AI can help hypercustomize partner relationships at scale. She says AI will help get more done—faster a...
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25:38
53: Getting Executive Buy-in On Partnerships - Josh Baumrind
Building a strong partnership program starts by getting buy-in from the C-suite. Today on the Howdy Partners podcast, Josh Baumrind joins Will Taylor and Tom Burgess to talk about how to do that. They dive into the common misconceptions about p...
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21:52
52: Building a Program with no Budget or Tools with Matt Dornfeld
Matt Dornfeld, Senior Director and Head of Global Partnerships at Feedonomics, joins Will Taylor on the Howdy Partners podcast to talk about the importance of building solid relationships for strong partnerships. Matt emphasizes that relationsh...
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29:47