Episode 70: Generating $5 Million Through Partnerships with Pedro Mattos

Will and Tom interview Pedro Mattos from selfpublishing.com about the power of partnerships in solving business problems. Pedro shares his hot take on why not using partners to solve top business problems is comical. He discusses the barriers and disconnect that business owners often have when it comes to partnerships. Pedro then shares his own success story of generating millions of dollars in revenue through partnerships. He emphasizes the importance of focusing on solving customer problems and leveraging affiliate marketing and partnerships.

Takeaways

• Partnerships are a powerful way to solve business problems and provide a better experience for customers.
• Business owners often have barriers and a scarcity mindset when it comes to using partnerships.
• Pedro's success in generating revenue through partnerships highlights the importance of focusing on solving customer problems and leveraging affiliate marketing.
• A tactical takeaway is to facilitate introductions and build a network to create mutual success with partners.

Chapters

00:00 Introduction and Catching Up

01:14 Introducing the Guest and the Topic

02:09 The Hot Take: Why Not Using Partners to Solve Business Problems is Comical

03:01 Barriers and Disconnect in Using Partnerships

06:10 Pedro's Success in Generating Revenue through Partnerships

12:58 Connecting Partnerships to Solving Business Problems

20:30 Leveraging Affiliate Marketing and Partnerships

24:06 Tactical Takeaway: Facilitating Introductions and Building a Network

27:04 Conclusion