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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Pricing your Services
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Welcome to the 'Pregnancy & Postnatal Entrepreneurs Collective Podcast'! In this episode our host Niamh Cassidy tackles the elephant in the room: PRICING!
She discusses Hourly Rate Tactics and why you should ditch being a copycat (or it is a scaredy cat?). We discover the pros and cons of value-based pricing and how it's not about hours; it's about impact.
Or are Packages the right fit for you? From budget classes to premium consultations, let clients choose what suits them.
Ever thought of being the VIP? Premium pricing says, "I'm exclusive." Fewer clients, more value.
Lastly we cover why undercharging is a no-go. Burnout alert! Charging your worth boosts bookings, less stress, and more impact.
Your pricing shapes the industry. Let's break the mould, be recognized, and thrive.
Subscribe now so you never miss an episode.
Doors are opening this summer to Your Birth Biz Besties — a membership wiht coaching, community and support built specifically for birth and postpartum professionals. Waitlist members hear first and get the best price. Join the waitlist at yourbirthbiz.com/membershipwaitlist
Are you ready to be a Birth Biz Bestie? get yourself a spot on the waitlist for when doors open! It's happening soon.... https://yourbirthbiz.com/membershipwaitlist
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