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Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Pricing your Services
Welcome to the 'Pregnancy & Postnatal Entrepreneurs Collective Podcast'! In this episode our host Niamh Cassidy tackles the elephant in the room: PRICING!
She discusses Hourly Rate Tactics and why you should ditch being a copycat (or it is a scaredy cat?). We discover the pros and cons of value-based pricing and how it's not about hours; it's about impact.
Or are Packages the right fit for you? From budget classes to premium consultations, let clients choose what suits them.
Ever thought of being the VIP? Premium pricing says, "I'm exclusive." Fewer clients, more value.
Lastly we cover why undercharging is a no-go. Burnout alert! Charging your worth boosts bookings, less stress, and more impact.
Your pricing shapes the industry. Let's break the mould, be recognized, and thrive.
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The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here