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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Episodes
84 episodes
The Ripple Effect: Why Your Birthwork Business Could Change the World
This episode is a little different.Niamh gets personal.. sharing stories not just from her early career in youth justice and youth homelessness in Dublin, but her own pregnancy journey and the loss of her friends because of it. ...
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Ep. 84: Stop Adding, Start Nailing: The Truth About Diversifying Your Offers as a Birth Worker
This episode came straight from you — after asking followers for topic ideas, diversifying income and offers kept coming up. And it's no surprise, because it's also one of the most common conversations happening in coaching calls right now....
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Ep: 83: From Zero to Fully Booked: One Doula's Whirlwind Journey
Orla Nealis went from pandemic mum with no support to fully booked doula in less than two years from completing her training. Here's what actually got her there.What does it actually look like to build a birthwork busines...
Ep. 82: The Identity Shift Every Birthworker Needs to Make (And Nobody Talks About)
Why so many brilliant birthworkers struggle to call themselves business owners — and why making that shift changes everything.If you've ever introduced yourself by saying "I do a bit of doula work" or "I run a few classes...
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Ep 81: Why Birthworkers Quit (And What Actually Keeps Them Going)
The business side of birthwork is harder than it should be — and it's not your fault. Here's why, and what actually helps.Something I hear all the time from birthworkers is that the business side of things feels so much h...
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Ep. 80 Building A Birth Work Business with Annie Frisbie (Throwback Episode)
This is a republished episode from November 2023 - and there’s a reason it’s back.It was the most popular guest episode I’ve ever shared on the podcast, and listening back, it’s easy to see why.In this conversation with Annie Fris...
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Ep,. 79: Stop Overcomplicating Your Marketing: What Actually Works for Birth Workers
If marketing your birth work business feels overwhelming, confusing, or like something you should be doing but don’t actually enjoy… this episode is going to be a bit of a reset.In this conversation, I’m joined by Charlie Cleary...
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Ep 78: Why Birth Workers Should Ignore Some “2026 Business Advice”
If you spend any time on business Instagram or TikTok right now, you’ve probably seen a flood of posts about what works in business in 2026.Stop posting educational content.Use custom AI tools for everything.Say something ...
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Ep 77: Why Birth Worker Bookings Might Be Slower Right Now (It’s Probably Not What You Think)
Over the past while I’ve been hearing the same thing from birth workers again and again:“Things feel quieter.”Fewer enquiries.Fewer bookings.Calendars that suddenly feel lighter than they did a few months ago.
Ep. 76: Fluctuating Income? Here’s How to Finally Feel Financially Secure
If your income goes up and down each month and you’ve ever felt stressed, guilty, or unsure about your money this episode is going to hit you right in the feels. I’m joined by financial coaches and business partners Shana and Vaness...
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Ep. 75: We All Have the Same 24 Hours… Or Do We? The Truth About Time, Capacity & Growth
Do we really all have the same 24 hours? Discover how time, capacity, and life seasons affect business growth — especially for busy birth workers and parents. Do we really all have the same 24 hours in a day? Technically yes....
Ep. 74: Getting Started in Birth Work: What We Wish We’d Known
What does it really take to get started in birth work — and stay there?In this episode, I’m joined by Jen Crawford, life and business coach, parent educator, mentor and doula trainer, with over 15 years’ experience supporting families an...
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Ep 73. Why I Rebranded (and How to Name or Rename Your Business)
Naming your business can feel like one of the biggest, most loaded decisions you’ll ever make, especially when you work in the birth and postpartum space, where identity, values, and care are so closely tied to what we do.In this episode...
Ep 72. From Teacher to Birth Worker: A Story of Courage, Change & Choice
In this episode, Niamh is joined by Aoife Lennon, perinatal educator, IBCLC, former Home Economics teacher and founder of Bumps & Bainne. Aoife describes herself as a “full-time challenger of the polite nonsense that surrounds...
Ep 71: Visibility Without Self-Abandonment: Showing Up Without Losing Yourself
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by Parnuuna Thornwood, guide and teacher behind Feel Good Rebel, for a calm, grounding conversation about visibility that doe...
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Ep 70: When Business Doesn’t Feel Right: A Wake-Up Call for Birth Workers
Have you ever been offered something in your business that looked brilliant on paper — but felt wrong in your gut?A collaboration, a speaking gig, a brand opportunity, a new direction for your work — and instead of excitement, you felt u...
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Ep 69: Visualisation for Birthworkers: From Birth Prep to Business Growth
As birthworkers, visualisation is something we trust deeply. We use it every day with clients to prepare for birth, reduce fear, build confidence, and support emotional and physical readiness.But when it comes to our own businesses
Ep 68: What 2025 Taught Me About Connection, Business & Being Human
As we step into a new year, there’s often pressure to move straight into goal-setting, planning and “big energy” — without taking time to pause and reflect on what the year actually held.In this solo episode, I’m sharing an honest reflec...
Ep. 67 The Birth of a Business: How to turn a Personal Need into a Product
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by the brilliant Brónagh Davidson, founder of My Pregnancy Journals — a beautiful Irish brand born from one mam’s real-life exp...
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Ep. 66 Planning Your Birthwork Business for the Year Ahead
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, we’re diving into something every birthworker needs — a simple, supportive way to plan your year without burning out.Most traditional business pl...
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Ep. 65 From College Dropout to 75 Employees: The Courage to Build Something Bigger
In this episode, I’m joined by Carson J. Wagner, founder of Lifetime of Love Nannies, a US-based childcare agency offering inclusive, personalised, 24/7 in-home care. Carson started her business at just 19, left college, ...
Ep. 64 The Parenting Copywriter on Telling Your Story & Selling Without the Ick
Do you ever sit staring at your website or Instagram post wondering how to actually put into words what you do? Or maybe you’ve been told to “share your story” but aren’t sure how to do that without feeling boastful?In this week...
Ep. 63 Why Your Summer Slowdown Doesn’t Mean You’ve Failed (and How to Reset for September)
If your summer felt slow, you’re not alone. Many birthworkers experience a summer slump — enquiries dip, classes don’t fill, clients go quiet, and social media engagement drops. It can feel like you’ve lost momentum or even failed… but...
Ep. 62 Working With Your Cycle: Boost Productivity & Balance in Your Business
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by Tayba Azim, counsellor, psychotherapist, and Mizan therapist. Together, we explore how understanding your menstrual cycle and it...
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EP. 61 Making the Shift: Navigating Career Change into Birthwork
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I sit down with the brilliant Anke Roth — a postpartum doula and parenting coach, to hear her amazing and inspiring story of leaving a high-flying...
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