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Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Vicarious Trauma in Birthwork
In this episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast our host, Niamh Cassidy, IBCLC, chats with Rebecca Reddin about the impact of vicarious trauma on birth & postpartum workers, how to prevent it and how to treat it.
Rebecca is a PSI and IACP accredited Counselling Psychologist and Certified Perinatal Specialist and has in-depth training on the transition to parenthood; including infertility, pregnancy, loss, birth trauma, the postnatal period and parenting. Rebecca is the Founder of Mindful Roots Counselling and provides online counselling support to women, parents and couples within the journey to motherhood. Rebecca is currently building and launching a training program around perinatal mental health so stay tuned! Originally from the US (just outside of Seattle) Rebecca moved to Kinsale, Co. Cork in 2021 with her family where she enjoys spending time with her chickens and walking along the beach.
Mentioned in the episode:
Professional Quality of Life Scale which is a self-test for burnout, compassion fatigue and vicarious trauma. https://proqol.org/proqol-measure
Free 30-minute webinar on symptoms and screening of Perinatal Mood and Anxiety Disorders for anyone working in the perinatal world and having contact with mothers. http://gem.godaddy.com/signups/e422494f4bd04086b30b82a910933c89/join
Rebecca's website www.mindfulrootscounselling.com
10 Steps to Stand Out & Get More Bookings Guide
The Birth Biz Breakthrough Live Experience is back after 2 years!
This FREE 2-day mindset + strategy training is designed for birth and postpartum workers — doulas, IBCLCs, antenatal teachers, hypnobirthing instructors and more — who are ready to move from:
❌ Overwhelmed + stuck
✅ To clarity, confidence, and consistent clients
Across two transformational days, you’ll discover:
- The mindset shifts you need to grow a sustainable business
- How to reframe your money stories so charging feels ethical + aligned
- Why messaging matters more than “just posting” — and how to get it right
- My proven NEST framework for business growth
- How to create your own Birth Biz Success Plan so you know exactly what to do next
📅 7th & 8th October 2025
📍 Free & online — join from anywhere
🎁 Bonus: Show up and do the work and you’ll be in with a chance to win a full scholarship place in The NEST Programme, my 6-month business accelerator for birthworkers.
👉 Save your free seat here: https://yourbirthbiz.com/breakthrough-event