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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
EP. 42: F**k Resolutions, Do This Instead
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In this episode, I’m chatting about why traditional New Year’s resolutions often fall flat and sharing a fresh perspective for approaching 2025. Instead of vague, uninspiring goals, I’m diving into the power of setting clear intentions that truly connect with what drives you.
I’ll let you in on a bit of my own journey—how understanding the “why” behind my goals completely transformed the way I approach them. Plus, I’ll guide you through reflecting on the past year so you can create a plan that’s not only actionable but also aligned with your values and vision for the future.
By the end of this episode, you’ll be ready to start the year with a sense of purpose, a clear direction, and maybe even a little excitement about what’s possible when you’re intentional.
Here’s what I’m covering today:
- Why resolutions fail (hint: it’s not you—it’s them).
- How connecting your goals to your “why” makes all the difference.
- The magic of focusing on how you want to feel instead of what you should do.
- Why breaking your big goals into bite-sized steps leads to bigger wins.
- The role of support and accountability in sticking with your plans.
- How reflecting on the past can help you shape a better future.
- Systems, routines, and why they’re your secret weapon for achieving goals.
- Why visualising success isn’t just fluff—it’s a powerful motivator.
If you’re ready to say goodbye to the same old resolutions and start the year with clear, meaningful intentions, this episode is for you. Let’s do this together!
Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now!
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