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Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
EP. 42: F**k Resolutions, Do This Instead
In this episode, I’m chatting about why traditional New Year’s resolutions often fall flat and sharing a fresh perspective for approaching 2025. Instead of vague, uninspiring goals, I’m diving into the power of setting clear intentions that truly connect with what drives you.
I’ll let you in on a bit of my own journey—how understanding the “why” behind my goals completely transformed the way I approach them. Plus, I’ll guide you through reflecting on the past year so you can create a plan that’s not only actionable but also aligned with your values and vision for the future.
By the end of this episode, you’ll be ready to start the year with a sense of purpose, a clear direction, and maybe even a little excitement about what’s possible when you’re intentional.
Here’s what I’m covering today:
- Why resolutions fail (hint: it’s not you—it’s them).
- How connecting your goals to your “why” makes all the difference.
- The magic of focusing on how you want to feel instead of what you should do.
- Why breaking your big goals into bite-sized steps leads to bigger wins.
- The role of support and accountability in sticking with your plans.
- How reflecting on the past can help you shape a better future.
- Systems, routines, and why they’re your secret weapon for achieving goals.
- Why visualising success isn’t just fluff—it’s a powerful motivator.
If you’re ready to say goodbye to the same old resolutions and start the year with clear, meaningful intentions, this episode is for you. Let’s do this together!
The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here