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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
EP. 43: Is It All In Your Head? Mastering your Mindset
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Welcome to the Pregnancy and Postnatal Entrepreneurs Collective Podcast, hosted by Niamh Cassidy. In this episode, we dive into one of the most transformative lessons from The NEST Programme: Mastering Your Mindset.
What We Cover in This Episode:
- Why mindset matters: Tackling mindset blocks is the foundation for business growth. Without this work, strategies like pricing or marketing often hit a wall.
- Temporary Thought Patterns (TTPs): Learn how to identify and challenge fleeting, negative thoughts that can derail your confidence, such as imposter syndrome and self-doubt.
- Real-life breakthroughs: Hear inspiring stories from NEST participants who overcame mindset blocks related to pricing, self-worth, and transitioning from volunteer to professional roles.
- Practical mindset exercises: Join Niamh in uncovering your core positive beliefs and challenging limiting beliefs that might be holding you back.
Key Takeaways:
- Mindset work starts here: Identifying and addressing temporary thought patterns is essential to building sustainable, thriving businesses.
- Positive reframing: Learn how to reframe limiting beliefs like "I can't charge for this" or "I don't have time" into empowering statements that support growth.
- The power of visualisation: Niamh guides listeners through a short, impactful visualisation to imagine their future success and reflect on what steps they need to take.
Episode Highlights:
- Stories from participants who overcame pricing guilt and self-doubt to feel confident in charging for their services.
- Niamh shares her personal journey of balancing volunteer work with paid business efforts and the mindset shifts that helped her succeed.
- Exercises you can do now to identify both positive core beliefs and limiting beliefs—and how to flip the latter into supportive thoughts.
Links and Resources:
- Follow Amy Crumpton (@your.mamaera) for updates on her new baby journey.
- Join The NEST Programme waitlist to dive deeper into mindset work and business strategies tailored for birthworkers. Learn More Here.
Get Involved:
We love hearing from our listeners! Share your mindset breakthroughs or struggles by tagging Niamh on Instagram @preg_and_postnatal_collective.
If you found this episode helpful, please subscribe, leave a review, and share it with your birthwork community.
Let’s build thriving, heart-led businesses together!
Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now!
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