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Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Ep: 47. Starting a Podcast as a Birth Worker
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I chat with Katy Bolton, host of The Mother Gaia Birthy Pod, about her journey into podcasting. Katy shares how her personal birth experiences led her to birth work, why she started her podcast, and how she manages podcasting alongside her business and family life. If you've ever thought about starting a podcast but felt overwhelmed by the tech or the process, this episode will give you insight, encouragement, and practical tips!
What We Cover in This Episode:
✔️ Katy’s journey from holistic therapist to doula and podcaster
✔️ How her personal birth experiences shaped her work
✔️ The surprising way she launched The Mother Gaia Birthy Pod
✔️ What tools she uses to record and edit her episodes
✔️ How podcasting has impacted her birth work business
✔️ Tips for birth workers considering starting a podcast
Katy’s Top Advice for Aspiring Podcasters:
💡 Guest on other podcasts first to get a feel for it
💡 Don’t stress about the tech—just start and learn as you go
💡 Don’t get caught up in listener numbers—it takes time to grow
💡 Use your podcast as a resource for your clients
Connect with Katy:
🎧 Listen to The Mother Gaia Birthy Pod – mother-gaia.co.uk
📍 Find her on Spotify & YouTube
About Katy Bolton
Katy Bolton is a doula, holistic therapist, and passionate advocate for women's rights and birth rights. Her mission is to empower birthing women to create transformative birth experiences through education, doula support, and compassionate guidance. In addition to working directly with families, Katy is involved in larger-scale birth advocacy and education, contributing to local NHS trusts on the importance of doulas in maternity care and participating in the National Birth Trauma Inquiry. Through her podcast and activism, she is dedicated to ensuring that women have access to the information and support they need to navigate pregnancy, birth, and postpartum with confidence.
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The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here