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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
EP. 48: The Fear of Putting Yourself Out There (and How to Overcome It)
Are you afraid of putting yourself out there? Whether you're a brand-new birth worker or have been in the industry for years, visibility can feel terrifying. In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I tackle the fear of being seen, particularly on social media, and how it might be holding you back from growing your birthwork or postnatal business.
I share my own struggles with visibility, the mindset shifts that helped me overcome my fears, and practical steps you can take to start showing up with confidence. We cover common fears like imposter syndrome, fear of judgment, and perfectionism—and how to move past them.
By the end of this episode, you'll have a clear, actionable challenge to help you take small but powerful steps toward being more visible. Let’s get you out there, connecting with your ideal clients and growing your business!
What You’ll Learn in This Episode:
✔️ Why so many birthworkers struggle with visibility (and why it’s totally normal!)
✔️ How fear of judgment, imposter syndrome, and perfectionism might be holding you back
✔️Why visibility is crucial for attracting clients and growing your business
✔️ How to reframe social media marketing as connection, not performance
✔️ Practical steps to start overcoming fear and showing up with confidence
✔️ A simple visibility challenge to get you started today
Resources & Links:
➡️ Grab my FREE social media guide for birthworkers: HERE
➡️ Connect with me on Instagram: @preg_and_postnatal_collective
➡️ Want high touch personalised support? Check out The NEST programme: HERE
Join the Conversation: What’s your visibility challenge? DM me on Instagram and let me know—I’d love to cheer you on! If this episode resonated with you, don’t forget to share it with your fellow birthworkers. And if you enjoyed the episode, please leave a review—it helps more birthworkers find this podcast and build their dream businesses!
Subscribe & Review: If you loved this episode, make sure you’re subscribed so you never miss an episode! And if you have a moment, please leave a review on Apple Podcasts/Spotify—your support helps this podcast reach more amazing birthworkers like you.
Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now!
Connect with Me