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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
EP. 49: Self-Compassion, Shame & Sustainable Business
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I sit down with Dr. Jenny Turner, a clinical psychologist and founder of Mind Body Soul Psychology. Jenny shares her journey from working in the NHS to starting her private practice, how she overcame fears around running a business, and the role of self-compassion in preventing burnout.
We dive deep into the emotional challenges birthworkers face, from perfectionism and imposter syndrome to shame and unworthiness, and explore how to build resilience while growing a sustainable business.
🔹 In This Episode, We Discuss:
✔️ Jenny’s path from NHS psychologist to private practice
✔️ The fears and mindset blocks that hold people back from starting their own business
✔️ Why burnout is so common in caring professions and how to prevent it
✔️ The power of self-compassion in business and personal growth
✔️ Understanding shame, comparison, and perfectionism in birthwork
✔️ Practical strategies to shift from self-criticism to self-care
✨ Key Takeaways:
- Burnout often follows birthworkers from salaried roles into self-employment. Learning to set boundaries and prioritise self-care is crucial.
- Self-compassion isn’t about adding more to your to-do list—it’s about how you speak to yourself and the kindness you allow.
- Recognising and addressing shame is a game-changer in building confidence and resilience as a business owner.
- Even small shifts, like staying mindful of your basic needs (sleep, hydration, light), can have a profound impact on your well-being.
📍 Connect with Dr. Jenny Turner:
📸 Instagram: @DrJennyPsychologist
📝 Substack: Mind Body Soul Psychology
🌐 Website: mindbodysoulpsychology.co.uk
🎧 Listen & Subscribe:
Make sure to subscribe to The Pregnancy & Postnatal Entrepreneurs Collective Podcast for more conversations on mindset, business, and sustainability in birthwork. If you enjoyed this episode, please leave a review—it helps more birthworkers find this support!
💬 Join the Conversation:
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