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Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
EP. 49: Self-Compassion, Shame & Sustainable Business
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I sit down with Dr. Jenny Turner, a clinical psychologist and founder of Mind Body Soul Psychology. Jenny shares her journey from working in the NHS to starting her private practice, how she overcame fears around running a business, and the role of self-compassion in preventing burnout.
We dive deep into the emotional challenges birthworkers face, from perfectionism and imposter syndrome to shame and unworthiness, and explore how to build resilience while growing a sustainable business.
🔹 In This Episode, We Discuss:
✔️ Jenny’s path from NHS psychologist to private practice
✔️ The fears and mindset blocks that hold people back from starting their own business
✔️ Why burnout is so common in caring professions and how to prevent it
✔️ The power of self-compassion in business and personal growth
✔️ Understanding shame, comparison, and perfectionism in birthwork
✔️ Practical strategies to shift from self-criticism to self-care
✨ Key Takeaways:
- Burnout often follows birthworkers from salaried roles into self-employment. Learning to set boundaries and prioritise self-care is crucial.
- Self-compassion isn’t about adding more to your to-do list—it’s about how you speak to yourself and the kindness you allow.
- Recognising and addressing shame is a game-changer in building confidence and resilience as a business owner.
- Even small shifts, like staying mindful of your basic needs (sleep, hydration, light), can have a profound impact on your well-being.
📍 Connect with Dr. Jenny Turner:
📸 Instagram: @DrJennyPsychologist
📝 Substack: Mind Body Soul Psychology
🌐 Website: mindbodysoulpsychology.co.uk
🎧 Listen & Subscribe:
Make sure to subscribe to The Pregnancy & Postnatal Entrepreneurs Collective Podcast for more conversations on mindset, business, and sustainability in birthwork. If you enjoyed this episode, please leave a review—it helps more birthworkers find this support!
💬 Join the Conversation:
What part of this discussion resonated most with you? Send me a DM on Instagram or share your thoughts in our Facebook group!
The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here