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Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Managing Time Blindness as a Birthworker
Do you ever feel like time just slips away? Do tasks take far longer than you expected, leaving you overwhelmed and behind schedule? You’re not alone! In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I dive into the struggle of time blindness—a common challenge for birthworkers, business owners, and anyone juggling multiple responsibilities.
I share my personal experiences with underestimating time, including a major wake-up call when I took back full control of editing this podcast. I’ll walk you through the eye-opening strategies I’ve developed to manage time more effectively, plan my week with more accuracy, and stop feeling constantly behind.
If you struggle with time management, this episode is packed with practical tips to help you structure your workdays, avoid overload, and feel more in control of your schedule.
What You’ll Learn in This Episode:
✔️ What time blindness is and how it affects your productivity
✔️ Why birthworkers (especially those with ADHD or in perimenopause) may struggle with it
✔️ My personal experience with underestimating time and the impact it had on my work
✔️ Key strategies to improve time management, including:
- Tracking your tasks in real time
- Weekly and daily planning with buffer time
- The ‘three tasks per day’ rule to avoid overload
- Breaking tasks into clear, manageable steps
- A simple action plan to help you take control of your time today
Resources & Next Steps:
🔹 Get on the waitlist for The NEST programme if you want to improve your productivity and run your business more efficiently: HERE
🔹 Connect with me on Instagram: @preg_and_postnatal_collective – DM me or tag me in your stories if you're implementing these strategies!
🔹 Subscribe to the podcast so you never miss an episode. If you found this helpful, I’d love for you to leave a review—it helps others find the show too!
Next Episode Preview:
We have an exciting guest episode coming up that I know you’re going to love! Stay tuned and make sure you’re subscribed so you don’t miss it.
The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here