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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
EP. 52 Managing Time Blindness as a Birthworker
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Do you ever feel like time just slips away? Do tasks take far longer than you expected, leaving you overwhelmed and behind schedule? You’re not alone! In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I dive into the struggle of time blindness—a common challenge for birthworkers, business owners, and anyone juggling multiple responsibilities.
I share my personal experiences with underestimating time, including a major wake-up call when I took back full control of editing this podcast. I’ll walk you through the eye-opening strategies I’ve developed to manage time more effectively, plan my week with more accuracy, and stop feeling constantly behind.
If you struggle with time management, this episode is packed with practical tips to help you structure your workdays, avoid overload, and feel more in control of your schedule.
What You’ll Learn in This Episode:
✔️ What time blindness is and how it affects your productivity
✔️ Why birthworkers (especially those with ADHD or in perimenopause) may struggle with it
✔️ My personal experience with underestimating time and the impact it had on my work
✔️ Key strategies to improve time management, including:
- Tracking your tasks in real time
- Weekly and daily planning with buffer time
- The ‘three tasks per day’ rule to avoid overload
- Breaking tasks into clear, manageable steps
- A simple action plan to help you take control of your time today
Resources & Next Steps:
🔹 Get on the waitlist for The NEST programme if you want to improve your productivity and run your business more efficiently: HERE
🔹 Connect with me on Instagram: @preg_and_postnatal_collective – DM me or tag me in your stories if you're implementing these strategies!
🔹 Subscribe to the podcast so you never miss an episode. If you found this helpful, I’d love for you to leave a review—it helps others find the show too!
Next Episode Preview:
We have an exciting guest episode coming up that I know you’re going to love! Stay tuned and make sure you’re subscribed so you don’t miss it.
Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now!
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