Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Three Simple Ways to Get More Clients as a New Birth Worker
Are you a new doula, lactation consultant, antenatal educator, or birth worker feeling stuck when it comes to getting clients? Or maybe you’ve been in business for a while but bookings have slowed right down — and you're wondering what you're doing wrong.
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, Niamh Cassidy — IBCLC, antenatal educator, and business coach for birth workers — shares the three most important actions you can take today to start building momentum and growing your client base. These are practical, low-barrier strategies that don’t require a big budget, a slick website or thousands of followers.
You'll learn:
- Why networking (without the ick!) is your secret superpower
- How to use your existing connections to spark referrals
- Simple tips to help you show up consistently on social media without getting stuck in perfectionism
- What kind of content actually helps build trust and attracts your ideal clients
- The real reason most birth workers get stuck — and how to avoid that trap
Whether you’re brand new or trying to revive a quiet season in your business, this episode is full of gentle but effective encouragement to help you get visible and stay in motion.
The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here