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Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
From Solo Doula to Agency Founder: Building a Birthwork Business
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by the brilliant Kristin Revere, founder of Gold Coast Doulas, co-author of Supported: Your Guide to Birth and Baby, and seasoned doula business owner based in Michigan.
We dive into the real story of how Kristin went from working in political fundraising to running a thriving doula agency offering birth and postpartum care, sleep consulting, and education. She shares candidly about her transition from solo practice to co-founding an agency, how she navigated imposter syndrome in early collective work, and what it took to stand out in her local market.
Whether you're just starting out or growing a team, this episode is packed with practical wisdom and behind-the-scenes insights on:
- Why Kristin left the collective model and started her own doula practice
- How to know when it’s time to expand and build a team
- The power of niching and branding (even if you’re not the “typical doula”)
- The systems and mindset shifts needed to run a successful agency
- Tips on hiring help before burnout kicks in
- Writing and publishing a book as a birth professional
- How quarterly planning and vision-setting has shaped her business growth
This conversation is a must-listen if you’re a birthworker who feels like you don’t quite “fit in” or you're wondering if scaling up is possible in this field.
🎧 Listen in to hear:
- Kristin’s journey from “not your typical doula” to building an award winning doula agency
- Why she wishes she’d launched before things were perfect
- Her top advice for outsourcing, marketing, and running a business sustainably
- The role of mindset and community in staying resilient as a business owner
📚 Mentioned in the episode:
- Supported: Your Guide to Birth and Baby – by Kristin Revere & Alyssa Veneklase
- Traction by Gino Wickman (EOS business model)
Connect with Kristin:
- Gold Coast Doulas
- Ask the Doulas podcast
- Supported: Your Guide to Birth and Baby book
- Becoming A Mother Online Course
✨ If you loved this episode, screenshot and tag us @preg_and_postnatal_collective and @goldcoastdoulas to share your biggest takeaw
The Birth Biz Breakthrough Live Experience is back after 2 years!
This FREE 2-day mindset + strategy training is designed for birth and postpartum workers — doulas, IBCLCs, antenatal teachers, hypnobirthing instructors and more — who are ready to move from:
❌ Overwhelmed + stuck
✅ To clarity, confidence, and consistent clients
Across two transformational days, you’ll discover:
- The mindset shifts you need to grow a sustainable business
- How to reframe your money stories so charging feels ethical + aligned
- Why messaging matters more than “just posting” — and how to get it right
- My proven NEST framework for business growth
- How to create your own Birth Biz Success Plan so you know exactly what to do next
📅 7th & 8th October 2025
📍 Free & online — join from anywhere
🎁 Bonus: Show up and do the work and you’ll be in with a chance to win a full scholarship place in The NEST Programme, my 6-month business accelerator for birthworkers.
👉 Save your free seat here: https://yourbirthbiz.com/breakthrough-event