Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
How to Build Strength Without Burnout: Mindset, Movement & Motivation for Busy Birthworkers
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I sit down with women's wellness coach and nutritionist Louise O’Brien, founder of Badass Coaching, to talk about how birthworkers and busy women can build strength, boost energy, and care for their bodies—without burning out.
With over 17 years’ experience in coaching women, Louise shares her personal journey from competitive boxing to running a female-only gym, and now coaching women worldwide through her online platform. Her approach blends fitness, mindset, and real-life strategies to help women prioritise their wellbeing—even when life is full on.
Together, we explore:
- The real reasons birthworkers struggle to prioritise their health
- Why strength and mobility are essential for longevity, especially for women over 30
- How mindset is the missing piece in most health and fitness plans
- Sustainable health strategies for mums, doulas, and perinatal professionals
- The truth about six-week challenges, restrictive diets, and burnout culture
- Small daily wins and the “big rocks” planning method that keeps you sane
Whether you’re a doula on call, a lactation consultant juggling clients, or a tired mama trying to show up for both your business and yourself—this episode will help you rethink self-care, motivation, and what it means to be strong in body and mind.
🔗 Connect with Louise O’Brien
Instagram: @louise_badasscoaching
Email: badasscoachinginfo@gmail.com
👋 Join the conversation on Instagram:
@preg_and_postnatal_collective
Free Masterclass: Beyond the Feed
Tired of feeling like your business depends on Instagram?
Join me for Beyond the Feed: Finding Clients Without Relying on Social Media — a free masterclass for birthworkers who want to attract more clients without burning out online.
- Thursday 12th June | 7PM Dublin / 2PM New York
- Replay available
- Sign up HERE
The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here