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Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Spilling the Tea - The Personal Story Behind My Work in Birth and Business Support
In this week’s episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m pulling back the curtain and sharing something a little more personal than usual—my own story.
From an unexpected pregnancy in 2012 to becoming a fully booked lactation consultant, childbirth educator, and a business mentor for birthworkers, I’m walking you through the journey that brought me here. You’ll hear how my experience as a new mum led me to the Cuidiú community, the role that peer support played in my parenting and professional life, and how that foundation inspired the work I do today—supporting doulas, IBCLCs, antenatal teachers and other perinatal professionals to build ethical, thriving businesses.
I also talk about:
- Why I found the early months of parenting so tough—and what helped
- How breastfeeding support groups changed my life
- The unexpected way my closest friendships began
- The importance of community when you're building a business from scratch
- Why doing business in an ethical way is the foundation of everything
- A brand new low-cost membership I’ve quietly launched for birthworkers who want business support without the big investment
This episode is for you if:
- You’re a new or aspiring birthworker looking for inspiration
- You’ve ever struggled with isolation in early motherhood
- You want to hear a real, behind-the-scenes story of business growth in the birth world
- You believe in community-led care and the idea that it takes a village—not just to raise a child, but to support a parent
✨ Interested in the new low-cost business membership I mentioned?
It’s currently invite only and open just to podcast listeners this week (ending 18 May 2025). DM me on Instagram @preg_and_postnatal_collective to learn more or grab one of the few remaining founding member spots.
Free Masterclass: Beyond the Feed
Tired of feeling like your business depends on Instagram?
Join me for Beyond the Feed: Finding Clients Without Relying on Social Media — a free masterclass for birthworkers who want to attract more clients without burning out online.
- Thursday 12th June | 7PM Dublin / 2PM New York
- Replay available
- Sign up HERE
The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here