Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Behind the Biz: Your Questions Answered on Policies, Dream Clients & Paying Yourself
Are you second-guessing the ‘business bits’ of your birthwork practice? In this behind-the-scenes episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m giving you a taster of the kind of real-world, no-fluff support we offer inside Your Birth Biz – The Membership.
I’m answering three brilliant and very relatable questions from our members:
🔐 What policies and procedures does a birthworker really need?
From GDPR to client agreements, I break down the essentials — including what helps protect your business and your clients.
🎯 How do I get clearer on my dream client without using manipulative 'pain point' marketing?
We’re talking values-based messaging, connecting with the right people (not everyone), and ditching fear-based tactics for good.
💸 How should I actually pay myself from my birth biz income?
Let’s chat about money mindset, practical payment strategies, and why paying yourself something — even if it’s small — matters.
Whether you’re just starting out or looking to tighten things up behind the scenes, this episode will help you feel more confident and capable as a self-employed birthworker.
🎧 Tune in to learn:
- Why having clear policies isn’t just about ticking boxes
- How to identify your ideal client without feeling gross about marketing
- The mindset shift that helps you actually take a wage from your work
👉 Plus, if you're listening before 19th June, you’ll be the first to hear about the doors opening to Your Birth Biz – The Membership. Come join us if you want grounded, ongoing support to grow a thriving, ethical birth business — with a lovely crew of likeminded birth pros by your side.
Free Masterclass: Beyond the Feed
Tired of feeling like your business depends on Instagram?
Join me for Beyond the Feed: Finding Clients Without Relying on Social Media — a free masterclass for birthworkers who want to attract more clients without burning out online.
- Thursday 12th June | 7PM Dublin / 2PM New York
- Replay available
- Sign up HERE
The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here