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Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Making the Shift: Navigating Career Change into Birthwork
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I sit down with the brilliant Anke Roth — a postpartum doula and parenting coach, to hear her amazing and inspiring story of leaving a high-flying corporate job to follow her heart into birthwork.
Anke spent over 25 years working in the tech industry, managing global teams and climbing the career ladder — all while raising three children. When she was made redundant in 2023, she was gifted a rare opportunity: the pause she didn’t know she needed. What followed was a bold career pivot into the world of doula work and parenting support.
We talk about:
- How a career in tech shaped her skills as a doula and coach
- The emotional (and financial) realities of leaving a “stable” job to follow your purpose
- How to know if it’s the right time to make a change
- The mindset blocks that come with career transition — and how to move through them
- Why asking for help is one of the most important things we can do as business owners and parents
Whether you’re at the start of your own birthwork business journey, considering a major shift, or just need a reminder that you’re not alone — this one is for you.
Follow Anke @ankerothdoula
The Birth Biz Breakthrough Live Experience is back after 2 years!
This FREE 2-day mindset + strategy training is designed for birth and postpartum workers — doulas, IBCLCs, antenatal teachers, hypnobirthing instructors and more — who are ready to move from:
❌ Overwhelmed + stuck
✅ To clarity, confidence, and consistent clients
Across two transformational days, you’ll discover:
- The mindset shifts you need to grow a sustainable business
- How to reframe your money stories so charging feels ethical + aligned
- Why messaging matters more than “just posting” — and how to get it right
- My proven NEST framework for business growth
- How to create your own Birth Biz Success Plan so you know exactly what to do next
📅 7th & 8th October 2025
📍 Free & online — join from anywhere
🎁 Bonus: Show up and do the work and you’ll be in with a chance to win a full scholarship place in The NEST Programme, my 6-month business accelerator for birthworkers.
👉 Save your free seat here: https://yourbirthbiz.com/breakthrough-event