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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Ep. 65 From College Dropout to 75 Employees: The Courage to Build Something Bigger
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In this episode, I’m joined by Carson J. Wagner, founder of Lifetime of Love Nannies, a US-based childcare agency offering inclusive, personalised, 24/7 in-home care. Carson started her business at just 19, left college, ignored every voice telling her she was crazy… and went on to build a company with over 75 employees across three locations (and more on the way).
Her story is powerful for anyone working in the birth, postpartum, and family support industries — especially if you’ve ever wondered:
- Am I ready to grow?
- Who am I to hire help?
- How do I charge properly for the care work I do?
- What would it look like to expand while staying ethical and values-led?
We talk about:
✨ The bravery it takes to start before you feel ready
✨ Building a business model based on actual community need
✨ Why she chose to hire nannies as employees, not contractors
✨ The link between care work being undervalued and feminism
✨ How to charge your worth when your work feels “heart-led”
✨ The importance of company culture when building a team
✨ How she scaled to multiple locations without burning out
✨ Why community, mentorship + support matter at every stage
This conversation is especially relevant for doulas, lactation consultants, childbirth educators, postpartum doulas, nanny agency owners, newborn care specialists, and anyone offering hands-on care.
If you're currently working solo but feel the nudge that something bigger is possible — this one will speak to you.
Connect with Carson
Website: https://lifetimeoflovenannies.com/
LinkedIn: https://www.linkedin.com/in/carson-wagner-17a96b197/
Working alone in clients' homes comes with risks most birth workers aren't prepared for. Niamh created this free guide to share the 8 safety protocols she learned over two decade of home visits (first in social care services, then in birth work) from what to ask on your intake form to positioning yourself for safety. It takes 2 minutes to read and might be the one thing that matters.
Download free: yourbirthbiz.com/safet
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