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Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Ep. 66 Planning Your Birthwork Business for the Year Ahead
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, we’re diving into something every birthworker needs — a simple, supportive way to plan your year without burning out.
Most traditional business planning frameworks just don’t land for us in birthwork. Our schedules are unpredictable, our lives are full, and the work is deeply seasonal. This episode walks you through a more realistic, more humane way to map out your year so you feel grounded, focused and ready — not frazzled before January even arrives.
Whether you're a doula, lactation consultant, antenatal teacher or any other birth and postpartum professional, you'll take away a framework you can actually use.
What We Cover in This Episode
✨ Why planning ahead matters for birthworkers
How getting organised before January helps you feel grounded, motivated and ready to start the year strong.
✨ The real planning challenges in birthwork
We look at seasonality, on-call unpredictability, childcare, and why standard business calendars rarely work for doulas, LCs and antenatal educators.
✨ A simple reflection process
The key questions to review what worked this year, what didn’t, and what you want more (or less) of next year.
✨ Choosing meaningful priorities
Instead of creating dozens of goals, we narrow it down to 2–3 priorities that actually move your birthwork business forward.
✨ Understanding your capacity
How to map out the year based on your real availability — emotional, energetic and logistical — so you’re not setting yourself up for overwhelm.
✨ The Four-Month Planning Framework
Why quarterly planning fails for most birthworkers and how a gentler four-month structure keeps you consistent and flexible.
✨ Planning with flexibility
Your plan is a guide, not a rulebook. You’ll learn how to stay aligned while life, clients or seasons shift.
If You Want to Take This Further…
This episode shares the high-level framework. But if you want the practical, sit-down-and-get-it-done version of this planning process — with guidance, accountability and a workbook — this is the next live training inside Your Birth Biz The Membership.
Members will:
- Map out their full year
- Create a detailed plan for the first four months
- Get support, feedback and accountability
- Leave with a personalised, sustainable plan
If you’re listening before the live session in early December, you can join us in real time. If you’re listening afterwards, the full workshop lives in the Training Library for you.
Full details on joining the membership are here.
➡️ Want steady support, bite-sized trainings and a community that actually gets birthwork? Join before 20th Dec — doors won’t reopen until late spring 2026.
Join here https://yourbirthbiz.com/themembership
Join Your Birth Biz The Membership now. Satisfaction Guarantee. No contract, cancel anytime.
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