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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Ep. 66 Planning Your Birthwork Business for the Year Ahead
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, we’re diving into something every birthworker needs — a simple, supportive way to plan your year without burning out.
Most traditional business planning frameworks just don’t land for us in birthwork. Our schedules are unpredictable, our lives are full, and the work is deeply seasonal. This episode walks you through a more realistic, more humane way to map out your year so you feel grounded, focused and ready — not frazzled before January even arrives.
Whether you're a doula, lactation consultant, antenatal teacher or any other birth and postpartum professional, you'll take away a framework you can actually use.
What We Cover in This Episode
✨ Why planning ahead matters for birthworkers
How getting organised before January helps you feel grounded, motivated and ready to start the year strong.
✨ The real planning challenges in birthwork
We look at seasonality, on-call unpredictability, childcare, and why standard business calendars rarely work for doulas, LCs and antenatal educators.
✨ A simple reflection process
The key questions to review what worked this year, what didn’t, and what you want more (or less) of next year.
✨ Choosing meaningful priorities
Instead of creating dozens of goals, we narrow it down to 2–3 priorities that actually move your birthwork business forward.
✨ Understanding your capacity
How to map out the year based on your real availability — emotional, energetic and logistical — so you’re not setting yourself up for overwhelm.
✨ The Four-Month Planning Framework
Why quarterly planning fails for most birthworkers and how a gentler four-month structure keeps you consistent and flexible.
✨ Planning with flexibility
Your plan is a guide, not a rulebook. You’ll learn how to stay aligned while life, clients or seasons shift.
If You Want to Take This Further…
This episode shares the high-level framework. But if you want the practical, sit-down-and-get-it-done version of this planning process — with guidance, accountability and a workbook — this is the next live training inside Your Birth Biz The Membership.
Members will:
- Map out their full year
- Create a detailed plan for the first four months
- Get support, feedback and accountability
- Leave with a personalised, sustainable plan
If you’re listening before the live session in early December, you can join us in real time. If you’re listening afterwards, the full workshop lives in the Training Library for you.
Full details on joining the membership are here.
Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now!
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