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Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Ep. 67 The Birth of a Business: How to turn a Personal Need into a Product
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by the brilliant Brónagh Davidson, founder of My Pregnancy Journals — a beautiful Irish brand born from one mam’s real-life experience, frustration and deep desire to create something meaningful for her own children.
Brónagh shares openly about the surprising path that led her here:
– her background in psychology, coaching, fitness and even cybersecurity
– the fertility scare that changed everything
– the shift from service-based work to launching her very first product
– building a business between nap times
– and how a simple personal need became a product hundreds of parents now treasure
We dive into the realities of creating a physical product — the costs, the risks, the samples, the trial and error — and the mindset that kept her going when most people would have backed away. If you’ve ever wondered whether you could sell a product alongside your services, or you’re curious about how “ordinary moments” can spark extraordinary businesses, this is a gorgeous episode to soak up.
In this episode, we cover:
- The moment a fertility appointment shifted the direction of Brónagh’s life and future business
- How journaling during pregnancy helped her connect deeply with her babies before they were even born
- The behind-the-scenes of creating a physical product from scratch (what no one tells you!)
- Navigating fear, finances and the early investment that product-based businesses require
- Why community and collaboration matter more than ever when launching something new
- The mindset shifts that supported her through uncertainty, change and early motherhood
- Practical advice for birthworkers or service providers who are thinking about developing a product
- The power of trusting your own story — and letting that guide your business decisions
Who this episode is for
Birthworkers, mums in business, creative entrepreneurs, and anyone curious about how real-life experiences can spark beautiful, sustainable businesses. If you’ve ever felt the pull toward creating something that’s missing in the world, this conversation will light a gentle fire under you.
Connect with Brónagh
Website: mypregnancyjournals.com
Instagram: @mypregnancyjournals
Listen Now
Tune in for an honest, heart-led conversation about motherhood, mindset and making something meaningful and leave feeling inspired to follow that little nudge of your own.
➡️ Want steady support, bite-sized trainings and a community that actually gets birthwork? Join before 20th Dec — doors won’t reopen until late spring 2026.
Join here https://yourbirthbiz.com/themembership
Join Your Birth Biz The Membership now. Satisfaction Guarantee. No contract, cancel anytime.
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