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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Ep. 67 The Birth of a Business: How to turn a Personal Need into a Product
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by the brilliant Brónagh Davidson, founder of My Pregnancy Journals — a beautiful Irish brand born from one mam’s real-life experience, frustration and deep desire to create something meaningful for her own children.
Brónagh shares openly about the surprising path that led her here:
– her background in psychology, coaching, fitness and even cybersecurity
– the fertility scare that changed everything
– the shift from service-based work to launching her very first product
– building a business between nap times
– and how a simple personal need became a product hundreds of parents now treasure
We dive into the realities of creating a physical product — the costs, the risks, the samples, the trial and error — and the mindset that kept her going when most people would have backed away. If you’ve ever wondered whether you could sell a product alongside your services, or you’re curious about how “ordinary moments” can spark extraordinary businesses, this is a gorgeous episode to soak up.
In this episode, we cover:
- The moment a fertility appointment shifted the direction of Brónagh’s life and future business
- How journaling during pregnancy helped her connect deeply with her babies before they were even born
- The behind-the-scenes of creating a physical product from scratch (what no one tells you!)
- Navigating fear, finances and the early investment that product-based businesses require
- Why community and collaboration matter more than ever when launching something new
- The mindset shifts that supported her through uncertainty, change and early motherhood
- Practical advice for birthworkers or service providers who are thinking about developing a product
- The power of trusting your own story — and letting that guide your business decisions
Who this episode is for
Birthworkers, mums in business, creative entrepreneurs, and anyone curious about how real-life experiences can spark beautiful, sustainable businesses. If you’ve ever felt the pull toward creating something that’s missing in the world, this conversation will light a gentle fire under you.
Connect with Brónagh
Website: mypregnancyjournals.com
Instagram: @mypregnancyjournals
Listen Now
Tune in for an honest, heart-led conversation about motherhood, mindset and making something meaningful and leave feeling inspired to follow that little nudge of your own.
Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now!
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