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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Ep 69: Visualisation for Birthworkers: From Birth Prep to Business Growth
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As birthworkers, visualisation is something we trust deeply. We use it every day with clients to prepare for birth, reduce fear, build confidence, and support emotional and physical readiness.
But when it comes to our own businesses, many of us stop using this powerful tool altogether.
In this episode, I explore how visualisation can support you as a birth worker not just in birth preparation, but in business growth, confidence, decision-making and sustainability. We look at why so many of us under-utilise visualisation in business, how it’s used in sports psychology, and how belief often needs to come before evidence.
The episode finishes with a guided future visualisation designed specifically for birthworkers, helping you connect with your future self and the business you’re building.
In this episode, we explore:
Why visualisation already works in birth work
- How birthworkers use visualisation to support confidence, reduce fear and build trust in the body
- Why “the mind rehearses and the body follows” is something we already believe in
- The parallels between birth preparation and business growth
Why birthworkers often abandon visualisation in business
- The pull towards logic, strategy and constant action
- Waiting for proof before believing in ourselves
- Confidence being tied to bookings, income or external validation
Visualisation is a core, evidence-based tool in sports psychology – not something considered “woo” or vague.
We discuss:
- Mental rehearsal and neural pathways
- Why athletes visualise the process, not just the win
- How the brain responds to imagined experience as if it were real
Why this matters for birthworkers in business
- Visualising staying grounded when things don’t go to plan
- Preparing your nervous system for visibility, pricing, launches and quieter periods
- Moving from hoping things will work out to trusting that they will
Visualisation as identity work, not wishful thinking
Guided visualisation for birthworkers
The final part of this episode is a guided future visualisation created specifically for birthworkers building their businesses.
You’ll be invited to:
- Gently move one year into the future
- Connect with the version of you whose business feels aligned, sustainable and abundant
- Notice what matters most to you – values, impact, ease and fulfilment
This is a practice you can return to again and again:
- before launching a new service
- during periods of uncertainty
- when confidence dips
- or whenever you need clarity and grounding
Just like birth preparation, repetition matters.
Key takeaways
- Visualisation is not about pretending or bypassing reality
- It’s about training your nervous system and decision-making for where you’re going
- Birthworkers already know how powerful this tool is – this episode invites you to use it for yourself
If you enjoyed this episode, I’d love to hear what came up for you during the visualisation.
You can always pop into my DMs on Instagram and share what you’re dreaming into being 💛
Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now!
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