%20(24).png)
Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Ep 71: Visibility Without Self-Abandonment: Showing Up Without Losing Yourself
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by Parnuuna Thornwood, guide and teacher behind Feel Good Rebel, for a calm, grounding conversation about visibility that doesn’t ask you to override yourself to grow your business.
What I loved most about this conversation was Parnuuna's tone - calm, warm, and deeply respectful of the fact that visibility can feel genuinely hard, especially for birth and postpartum professionals. There’s no pushing, no “just get over it”, and no one-size-fits-all strategy. Instead, we explore visibility as something that can be built incrementally, at a pace that feels safe and sustainable.
We talk about how many people say “social media just isn’t for me”, and how often that belief is tied not to capability, but to fear, past experiences, or a lack of safety - both online and in real life. Parnuuna brings a nervous-system-aware lens to visibility, reminding us that if your body feels unsafe, forcing yourself to show up more will only create resistance or burnout.
A big part of the conversation centres on why blindly following someone else’s strategy doesn’t work for so many people. While structure and guidance can be helpful, growth rarely comes from copying, instead , it comes from being supported to develop your own way of showing up. This is where coaching becomes so valuable: not to remove fear entirely, but to stop fear from keeping you invisible and stuck.
We also name something that often goes unspoken, the reality that there are genuinely unsafe things in the world, and it makes sense that visibility can trigger fear. At the same time, we explore how much energy gets lost worrying about what friends, family, or the imaginary person in the corner might think...the people who were never meant to be your clients in the first place!
Instead, this episode invites you to gently shift your focus:
away from posting for posting’s sake,
away from external pressure,
and towards relationship-building, connection, and service.
In this episode, we explore:
- Why visibility feels easier for doulas, lactation consultants, antenatal educators and women in general when it’s calm, gentle and incremental
- How a lack of safety — not laziness or confidence — often sits under resistance
- The nervous system’s role in showing up online
- Why following someone else’s strategy can disconnect you from yourself
- The difference between fear that needs compassion and fear that needs boundaries
- Letting go of worries about friends, family, or imagined judgement
- Why visibility works best when it’s about relationships, not performance
It’s a reminder that visibility doesn’t have to be loud, constant or performative — it can be human, relational, and rooted in safety.
🎧 Listen now and explore what visibility could look like when it’s built on trust rather than pressure.
Parnuuna has kindly shared a free calming 3 day reset, to boost your sense of
confidence, time and energy, you can sign up here:
https://feelgoodrebel.kit.com/0d761c0f86
Connect with Parnuuna
Website: feelgoodrebelacademy.com
Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now!
Connect with Me