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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Ep 73. Why I Rebranded (and How to Name or Rename Your Business)
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Naming your business can feel like one of the biggest, most loaded decisions you’ll ever make, especially when you work in the birth and postpartum space, where identity, values, and care are so closely tied to what we do.
In this episode, I’m sharing the full story behind my recent rebrand to Your Birth Biz, why I moved away from The Pregnancy & Postnatal Entrepreneurs Collective, and what the process taught me about fear, confidence, and allowing your business to evolve as you do.
I also take you back to the very beginning, to when I was naming my antenatal education business, My Baby Beginnings, and how I deliberately chose a name that could grow with me over time. From there, I explore the common tension between choosing a strong “brand” name versus a more SEO-friendly, descriptive business name...and why there isn’t one right answer.
This episode is part personal story, part practical guidance, and part permission slip. Whether you’re naming your business for the first time or wondering if the name you chose no longer fits, this conversation is for you.
In this episode, we cover:
- Why I originally chose the name Pregnancy & Postnatal Entrepreneurs Collective
- How fear and a desire to “include everyone” can influence business naming
- The difference between a brand name and an SEO-friendly name (and the pros and cons of each)
- Practical tips for naming your business when you’re starting out
- Why your business name is not a lifetime sentence
- How to recognise when it might be time to rebrand
- What Your Birth Biz stands for now, and who it’s for
This episode is for you if:
- You’re stuck trying to name your birth or postpartum business
- You’re worried about choosing the “wrong” name
- You feel disconnected from your current brand or business name
- You want to build a business that’s ethical, sustainable, and aligned with your values
At its core, this episode is about permission — permission to grow, to change, and to choose what supports you now, not just what felt safe at the beginning.
✨ Explore the new website at yourbirthbiz.com
✨ Join the conversation in the Pregnancy & Postnatal Entrepreneurs Collective discussion group
Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now!
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