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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Ep. 75: We All Have the Same 24 Hours… Or Do We? The Truth About Time, Capacity & Growth
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Do we really all have the same 24 hours? Discover how time, capacity, and life seasons affect business growth — especially for busy birth workers and parents.
Do we really all have the same 24 hours in a day? Technically yes. But in real life — with caring responsibilities, client work, family life, emotional labour, and everything else on your plate — time does not feel equal. In this honest and grounding episode, Niamh unpacks the myth behind the popular phrase and shares a more realistic, compassionate way to think about productivity, growth, and success as a birth worker or service-based business owner.
This conversation explores why comparing your pace to someone else’s rarely tells the full story, how your current life season impacts your business capacity, and why slower growth doesn’t mean you’re failing — it often means you’re building sustainably.
You’ll also hear a powerful reframe: instead of chasing perfect balance, think of your life and work like a pendulum that naturally swings depending on what needs you most. And if you’ve ever felt like your business demands constant attention, Niamh shares a reassuring analogy that will change how you view your growth journey.
In this episode, we cover:
- Why “we all have the same 24 hours” is misleading advice
- The difference between time equality and capacity equality
- How caring roles impact business growth (and why that’s normal)
- Why balance isn’t the goal — and what to aim for instead
- The pendulum approach to managing work and life seasons
- How to recognise what stage your business is in right now
- Why effort still matters — even when life is full
- A healthier way to measure progress without burnout or comparison
Key Takeaway
You don’t need more strategies. You need clarity about your real capacity and permission to grow at a pace that fits your life.
Continue the conversation:
Come join us in the free community and share — what season are you in right now, and where is your pendulum today?
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