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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Ep 78: Why Birth Workers Should Ignore Some “2026 Business Advice”
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If you spend any time on business Instagram or TikTok right now, you’ve probably seen a flood of posts about what works in business in 2026.
Stop posting educational content.
Use custom AI tools for everything.
Say something controversial to grow faster.
But much of this advice is coming from people who are selling to coaches, creators, and influencers not people working in healthcare-adjacent professions like birth work.
In this episode, Niamh Cassidy (IBCLC, antenatal educator and business coach for birth workers) unpacks three pieces of popular business advice currently circulating online and explains why birth workers should think twice before following it.
Because strategies that grow quickly online can sometimes damage credibility and trust, and in birth work, trust is everything.
In This Episode
Niamh discusses:
- Why the advice to “stop posting educational content” doesn’t make sense for birth workers
- How educational posts build trust, authority and credibility with expectant and new parents
- Why parents actively search for evidence-based information about birth, breastfeeding and newborn care
- The growing trend of custom AI tools and AI-generated advice in business
- Why relying on someone else’s AI tool can dilute your voice and professional judgement
- Practical ways birth workers can use AI as a tool without outsourcing their expertise
- The rise of controversial or polarising content designed purely to drive engagement
- Why “hot takes” and debate-driven content can undermine credibility in a trust-based profession
- How viral reach is not the same as attracting aligned clients
- Why sustainable growth for birth workers comes from consistency, clarity and trust
What Actually Works for Birth Workers
Instead of chasing online trends designed for influencers, Niamh shares three principles that support sustainable, ethical business growth in birth work:
1. Trust grows birth businesses
Families choose birth professionals they feel safe with. Clear, grounded, evidence-aware communication builds that trust.
2. Consistency matters more than going viral
Showing up regularly with useful information is far more effective than chasing occasional viral posts.
3. Strategy should match your stage of business
The advice that works for someone with a fully booked practice may not be right for someone just starting out.
Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now!
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