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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Stop Overcomplicating Your Marketing: What Actually Works for Birth Workers
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If marketing your birth work business feels overwhelming, confusing, or like something you should be doing but don’t actually enjoy… this episode is going to be a bit of a reset.
In this conversation, I’m joined by Charlie Cleary, a marketing simplification strategist who helps women build businesses that actually work for their lives — not ones that leave them burnt out or glued to the algorithm.
We talk about what’s really going on when marketing feels hard, why so many women struggle with pricing and visibility, and how to create a marketing approach that feels aligned, sustainable and actually works.
Because the truth is — it’s not that you’re bad at marketing. It’s that you’ve probably been trying to do too much, in ways that don’t suit you.
In this episode, we cover:
- Why marketing feels so overwhelming (especially for birth workers)
- The problem with “should-based” business advice
- Why doing less can actually grow your business faster
- The link between pricing, confidence and visibility
- How your mindset impacts your marketing (more than any strategy)
- Why women often undercharge — and how to start shifting that
- The importance of putting more money into the hands of women
- How to choose marketing strategies that suit your energy and lifestyle
- What to do if you hate social media (yes, really)
- How to repurpose your content instead of constantly creating more
- Why storytelling is one of the most powerful marketing tools you have
Key Takeaway:
You don’t need to be on every platform.
You don’t need a complicated strategy.
And you definitely don’t need to burn yourself out trying to grow your business.
You need a way of marketing that feels good, fits your life, and allows you to show up consistently — as yourself.
A Few Lines That Might Stick With You:
- “You’re not bad at marketing — you’re just doing too much.”
- “The safest job you can have is one you’re in control of.”
- “If you don’t feel confident in your prices, you won’t sell them.”
- “Tell your story — it can never be wrong.”
Connect with Charlie:
https://www.linkedin.com/in/charlie-clarey-marketing-consultant/
https://www.instagram.com/charlieclareyconsulting/
Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now!
Connect with Me