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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Ep. 80 Building A Birth Work Business with Annie Frisbie (Throwback Episode)
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This is a republished episode from November 2023 - and there’s a reason it’s back.
It was the most popular guest episode I’ve ever shared on the podcast, and listening back, it’s easy to see why.
In this conversation with Annie Frisbie (IBCLC, private practice owner and educator), we dive into what it really takes to build a sustainable birth work business, one that supports your clients and your life.
Because here’s the reality…
So many birth workers are incredible at the work itself but struggle to make the business work in a way that feels manageable, profitable, and aligned with family life.
This episode is about changing that.
We talk about moving out of the “helper” mindset, setting boundaries without guilt, and creating systems that actually give you your time back so your business doesn’t end up feeling like an exhausting, expensive hobby.
If you want a business that allows you to show up fully for your clients without burning yourself out, this episode is essential listening.
What You’ll Learn in This Episode
- Why coming from a volunteer or caregiving background can make business feel harder than it needs to be
- The mindset shift from “helping” to running a professional, sustainable service
- How to set clear boundaries (without feeling like you’re letting clients down)
- Why being constantly available can actually increase client anxiety, not reduce it
- The real cost of undercharging — especially when it comes to your time, family and energy
- How simple systems (booking links, templates, automations) can completely change your workload
- Why your business needs to pay you consistently, not just “what’s left over”
- The importance of building a business that supports your life — not one that takes over it
🔗 Links & Resources
- Annie Frisbie’s website: https://paperlesslactation.com
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