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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Ep 81: Why Birthworkers Quit (And What Actually Keeps Them Going)
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The business side of birthwork is harder than it should be — and it's not your fault. Here's why, and what actually helps.
Something I hear all the time from birthworkers is that the business side of things feels so much harder than it should. And I feel that — because I've lived it.
In this episode I'm having an honest conversation about why so many passionate, qualified birthworkers end up quitting the profession — not because they stop caring, but because the business side grinds them down. Including the story that really lit a fire in me recently: a client told me she's the only one still practicing out of the 18 people she trained with. Every single one of the others quit because they couldn't get the business off the ground.
That's not a talent problem. That's a support and direction problem. And it's one we can fix.
In this episode I cover:
— Why your training prepared you brilliantly for the work — but not for running a business — The four reasons generic business advice doesn't fit birthwork (ethics, emotional labour, on-call reality, community dynamic) — Why not wanting to follow pushy advice isn't weakness — it's integrity — The three things that actually move a birthwork business forward: clarity over volume, consistency over perfection, and the support that changes everything — Why doing more is rarely the answer — and what is
This is the first in a series of episodes I'm doing on this topic over the coming weeks, so if it resonates, make sure you're following or subscribed so you don't miss what's coming.
Links mentioned:
🌸 The Birth Biz Quiz — find out what stage your business is in and get your next best steps: yourbirthbiz.com/quiz
📱 Come say hi on Instagram: @yourbirthbiz
Doors are opening this summer to Your Birth Biz Besties — a membership wiht coaching, community and support built specifically for birth and postpartum professionals. Waitlist members hear first and get the best price. Join the waitlist at yourbirthbiz.com/membershipwaitlist
Are you ready to be a Birth Biz Bestie? get yourself a spot on the waitlist for when doors open! It's happening soon.... https://yourbirthbiz.com/membershipwaitlist
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