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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Ep. 82: The Identity Shift Every Birthworker Needs to Make (And Nobody Talks About)
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Why so many brilliant birthworkers struggle to call themselves business owners — and why making that shift changes everything.
If you've ever introduced yourself by saying "I do a bit of doula work" or "I run a few classes" — this episode is for you.
In Ep 82 of the Pregnancy and Postnatal Entrepreneurs Collective podcast, Niamh Cassidy explores one of the most important and most overlooked conversations in the birthwork business world: the identity shift from birthworker who charges to business owner who does meaningful work.
This isn't about becoming a different person or losing the values that brought you into birthwork. It's about understanding why how you see yourself changes everything about how your business behaves — your pricing, your boundaries, your visibility, your income, and ultimately how long you stay in this profession.
In this episode Niamh covers:
— Why so many qualified, capable birthworkers feel uncomfortable calling themselves business owners — and where that discomfort actually comes from — The three things most of us have absorbed that make this identity hard to claim: our training, our money stories, and the word "entrepreneur" itself — The small moment in a mentoring session that shifted everything for Niamh — and what changed after it — Why being a good business owner is not in conflict with being a good birthworker — it's what allows you to keep being one — The four things Niamh consistently sees in birthworkers who have made this shift: how they talk about their work, how they price, how they protect their time, and how they invest in their growth — Why the statistic that the average working life of a doula is just two years is not inevitable — and what actually changes it — One small, practical thing to do this week that costs nothing and starts the shift immediately
Key quote from this episode:
"Your ability to earn well from this work is what keeps you available to the families who need you."
This episode follows on from Ep 81 — Why Birthworkers Quit (And What Actually Keeps Them Going) — and is the second in a series Niamh is running on what actually makes a birthwork business work. If you haven't listened to Ep 81 yet, start there first.
Who this episode is for:
This episode will resonate if you are a doula, IBCLC, lactation consultant, antenatal educator, hypnobirthing instructor, postnatal doula or any other birth or postpartum professional who:
— Finds it hard to talk about your business confidently — Undercharges or over-delivers because charging properly feels wrong — Treats your business time as the last priority — Struggles to invest in business support even though you'd happily invest in clinical training — Has ever wondered if running a business is really "for someone like you"
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Are you ready to be a Birth Biz Bestie? get yourself a spot on the waitlist for when doors open! It's happening soon.... https://yourbirthbiz.com/membershipwaitlist
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