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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Ep. 84: Stop Adding, Start Nailing: The Truth About Diversifying Your Offers as a Birth Worker
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This episode came straight from you — after asking followers for topic ideas, diversifying income and offers kept coming up. And it's no surprise, because it's also one of the most common conversations happening in coaching calls right now.
But here's the thing: this is not a one-size-fits-all answer. The stage your business is at matters enormously — and getting this wrong is one of the most common and costly mistakes birth workers make.
In this episode Niamh covers:
- Why trying to do too much too soon is the number one mistake early-stage birth workers make — and how it leads to confused buyers, divided messaging, and burnout before you've even got started
- The "10 things on the website" trap — and why a confused buyer doesn't buy
- When diversifying your offers actually makes sense, and the three green light questions to ask yourself before adding anything new: Do I have the time and capacity? Am I genuinely passionate about this? Does it complement what I already do?
- How to think about expanding across the pregnancy to postnatal journey to increase the time you spend with existing clients
- The live-first method: why you should always run a workshop or course live before recording or producing anything — and how Niamh's own back-to-work and breastfeeding workshop is a real example of this in action
- The passive income myth — why there's no such thing as making money in your sleep without serious ongoing marketing or a significant ad budget
- What actually sells for birth workers (and what doesn't)
- Why PDFs, eBooks and resources need to be genuinely high value in a world where so much is available for free — including from AI
Key takeaways:
- If you're early stage: stop, focus, get really good at your one thing and get consistent clients first
- If you're established: run the capacity, passion and fit questions before adding anything new
- Test before you invest — run it live, sell the recording, then decide if a full production is worth it
- Passive income requires either consistent marketing effort or a solid ad budget — factor that in from the start
- Too many offerings = confused buyers = people leaving your website without booking
Have a question or topic you'd like covered? DM Niamh on Instagram.
Doors are opening this summer to Your Birth Biz Besties — a membership wiht coaching, community and support built specifically for birth and postpartum professionals. Waitlist members hear first and get the best price. Join the waitlist at yourbirthbiz.com/membershipwaitlist
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