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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Why Marketing as a Birthworker Is Different
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Marketing for doulas, lactation consultants and antenatal educators needs to different.
Most marketing advice was written for people selling software, shoes, or supplements, not for the care that you provide. And if you've ever read a marketing tip and thought I literally cannot do that, this episode is for you.
In this episode I'm breaking down five reasons why marketing in birthwork is genuinely different and why the tactics that work elsewhere can feel completely wrong in our industry. That friction you're feeling isn't a sign you're doing it wrong.
In this episode:
- Why your professional ethics rule out tactics most marketers use without a second thought
- The level of connection clients need before they'll ever consider booking you
- Why your window to reach potential clients is shorter than almost any other industry
- The buying competition you're up against before families have even heard of you
- The cultural reason spending money on women's support feels hard for your clients and for you
If you've ever felt like you're playing the marketing game with one hand tied behind your back, this one will make a lot of sense.
If this episode resonated, please leave a review wherever you listen — it helps other birthworkers find the podcast.
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