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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Dealing With The Isloation Of Self-Employment As A Birth Worker
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Self-employment isn't natural.
That's the thread running through this week's episode — and once you see it, you can't unsee it.
In this honest, story-led conversation, Niamh shares the part of her own story she doesn't usually tell on the podcast. The unplanned pregnancy in her early 30s. The friendship group that fell away. The antenatal class her now-husband signed her up for because he could see how lonely she was. The breastfeeding group that gave her her closest friends 13 years on. And the baby link group she set up when nobody else in the room would put their hand up.
From there, the episode traces how the same lesson — sometimes you join a community, sometimes you create one, but you don't get to skip community altogether — shaped her entire business as an antenatal educator, lactation consultant and mentor for birth and postpartum professionals.
Niamh talks honestly about:
- The community she had as a new birthworker — and the missing piece that nobody had figured out yet
- Why she joined a generic, expensive women-in-business membership when she couldn't afford to (and what 30% of it taught her)
- How history shows us self-employment is a relatively new and structurally lonely way of working
- Why birthworkers are more isolated in their work than at any point in human history — even with all the communication tools we have
- Why so many people walk away from birthwork within a year of training (and what keeps the ones who stay)
- The role of "someone a little further along" — at the breastfeeding group, in business, in life
This is the most personal episode of the podcast so far. And the one that explains, more clearly than anything else has, why the work Niamh does the way she does it.
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