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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
She Built a Massively Successful Business and It Nearly Killed Her — Literally
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Bron Watson on burnout, cancer, and why self-care has to come before the sales funnel
What happens when you do everything right in business — the funnels, the followers, the retreats, the courses — and it still costs you everything?
That's exactly what happened to Bron Watson. Nurse, educator, entrepreneur, and mother of five, Bron built a thriving online business from the ground up. But behind the success, her cup was running empty. In 2017, she was diagnosed with breast cancer. Five years later, an incurable blood cancer.
In this episode, Bron and I talk about what those diagnoses forced her to face — and what she wishes she'd known before building a business that nearly broke her.
We cover:
- Why high-achieving caregivers are especially vulnerable to burnout
- The moment Bron realised her business had become a sabre-tooth tiger she couldn't get off
- What self-care actually means (hint: it's not serums and massages)
- Why filling your cup isn't selfish — it's the foundation of sustainable work
- How birth workers and perinatal professionals can protect themselves before adversity forces them to stop
This one is for every birth worker, doula, lactation consultant, and perinatal professional who gives everything to their clients and has nothing left for themselves.
About Bron Watson
Bron Watson is a nurse, educator, entrepreneur, and founder of The Serenity Project — a space where science meets soul for people living through cancer and navigating uncertainty.
Connect with Bron:
Website | Instagram | Facebook | LinkedIn
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