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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Your Minimum Viable Summer: A Business Survival Plan for Birthworkers
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The school summer holidays are a pressure point that self-employed birthworkers rarely talk about openly — but if you're a doula, IBCLC, antenatal educator or postpartum worker with your own kids at home, your capacity changes for eight weeks and your business needs a plan for that.
In this episode Niamh shares her own framework for getting through summer without burning out or dropping the ball — and without trying to hustle, launch, or "maximise" anything. This is about survival with your business, health and family intact, not productivity for its own sake.
She covers:
- How to figure out your "minimum viable summer" — the baseline income, client numbers and one non-negotiable marketing activity you need to keep ticking over
- Why summer is the wrong time to launch, start something new, or add offers
- How to map your actual working hours around childcare, camps and family support before the summer starts
- Sorting childcare for client-facing work versus the deep-focus time you need to work on your business
- Setting boundaries with older kids who are home during work hours (including Niamh's "office door open or closed" system)
- Why batching and time-blocking matter even more when your time is short
- Managing client expectations and communicating your summer availability to your community
- The guilt that comes with self-employed parenting — and why running at 60% capacity over summer doesn't make you a bad business owner or a bad parent
If you want help getting your content sorted before summer hits, Niamh mentions her workshop on batching eight weeks of social media content in three hours — link in the show notes.
Get the Easy Content Creation - Summer Edition training
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