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Pregnancy & Postnatal Entrepreneurs Collective Podcast
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Use AI as a Collaborator, Not a Ghostwriter: Sustainable Marketing for Doulas & IBCLCs
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If marketing your birthworker business makes you cringe, this one's for you. Postpartum doula turned marketing mentor Patricia Grenseman joins Niamh to talk about calm, low-lift visibility, doula and IBCLC marketing that doesn't cost you your evenings, and how to use AI as a collaborator instead of a ghostwriter — so you can build a sustainable birth business without the burnout.
Patricia started out as a postpartum doula and sleep consultant on a Navy base in Japan, took her work online the year before the pandemic, and slowly realised more people were asking her for help with their websites and captions than their babies. In this conversation she and Niamh get honest about why marketing feels performative when the actual work feels so intimate — and what closes that gap.
Inside the episode:
- Why the "professional version of you" isn't fake — and how showing up in public slowly makes it real
- The permission slip to do less: choosing the one or two channels that actually fit your life
- Why Facebook group posts can out-earn your Instagram (and why your grid still matters)
- Social media as a practice ground — how low engagement is a feature, not a failure
- Using AI as a second brain and a collaborator, not an intern you hand things off to and give up on
- Why "using AI is cheating" is the same tired story as "an epidural is cheating"
Whether you're a doula, IBCLC, antenatal educator or sleep consultant, you'll leave with a calmer, more doable way to be visible.
Connect with Patricia: Website PatriciaGrenseman.com · Instagram @ai.marketing.engine · Grab her Calm Marketing System for low-lift visibility.
Want help building the business behind the marketing? Niamh coaches birth workers on creating a sustainable business without the burnout — details and how to work together are linked below.
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