Don't Forget Your Tickets
Don' Forget Your Tickets is a podcast devoted to the unsung heroes of the spectator sports and events industries, the Ticketing Managers. We explore who they are, their well-guarded industry secrets, and how they entered the field. Beyond that, we delve into a broader ticketing realm, inviting experts from various fields to share their insights and stories. Our primary aim is to add value and highlight deserving individuals.
(The podcast was originally named TicketingPodcast.com)
Don't Forget Your Tickets
50th Episode Anniversary Podium Special: Brooke Arthur on Olympic Ticketing, Growth, and Storytelling
To celebrate the 50-episode milestone of Don’t Forget Your Tickets, we’re revisiting our most downloaded guests in a special mini-series: the Podium Specials.
First up is Brooke Arthur—a ticketing expert whose journey spans from her early days at Vancouver 2010 to her role in hospitality ticketing at Paris 2024. Throughout her career, Brooke has worked at some of the most high-profile global events, shaping exceptional fan experiences in environments where precision and passion meet.
In this episode, Brooke shares:
✅ What it means to work in ticketing for the world’s biggest sporting events
✅ How digital transformation is changing the game for fans and clubs—through real-world, human-focused strategies
✅ The power of empathy in leadership and in supporting fans
✅ Why storytelling is an essential part of ticketing, not just a “nice to have”
Brooke also opens up about the adrenaline of live events, her thoughts on the future of ticketing, and how her ongoing MBA studies are helping her see ticketing as a dynamic blend of strategy, operations, and human connection.
If you’re in sports ticketing and want a real-world look at how top professionals are rethinking the matchday experience, this episode is a must-listen.
🎧 Tune in to the first of our three Podium Specials—celebrating the magic of ticketing and the people who bring it to life.
Don't Forget Your Tickets is powered by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg. The podcast was originally named TicketingPodcast.com
What does it take to build a career towards the Olympic Games, one ticketing operation at a time?
Speaker 1:This is the first of three podium specials where we revisit the most downloaded guests from our first 50 episodes of Don't Forget your Tickets.
Speaker 1:We are joined by the amazing Brooke Arthur, whose journey spans from Vancouver 2010 to Paris 2024, and now includes an ambition to lead ticketing at Brisbane 2032. Stay put for a conversation about growth, grit and the future of global ticketing and the future of global ticketing. Hello and good morning. Welcome to a very special edition of Don't Forget your Tickets and we've just passed a major milestone that we're super proud of 50 episodes and to celebrate, of course, we have to celebrate the wins. We are doing something different, and I mean over the years we've had the privilege of speaking to some of the most insightful, passionate and innovative people in the world of ticketing and we've looked at the numbers right. We check how many downloads we have and it's above all expectations and we've taken the three most downloaded episodes and we have invited those guests into what we call the podium specials and we're starting strong.
Speaker 1:This is the first one. Today's guest is someone who, yeah, I was very inspired in the first interview and her ticketing career has taken her from Vancouver to London, doha to Sydney and, most recently, paris, where she worked across the Olympics, world Cups and beyond. She's not slowing down either. Right now she's in Australia. I'm sure she's planning on traveling again very, very soon. Let's welcome back Brooke Arthur. Welcome back, brooke.
Speaker 2:Thank you. Thank you for having me back. This is such an honor.
Speaker 1:I mean, I don't know how many miles you've traveled since we last spoke, but I'm sure it's quite a few.
Speaker 2:It's been a few when I think back to when we last spoke in 2023 and how amazing 24 was. But yeah, happy to be in Australia.
Speaker 1:Great. I look forward to getting the update. So I mean, last time we spoke, Brooke, you were wrapping up Saudi Arabia and now, as we've said, you're back in Australia, You've started an MBA Look forward to hearing more about that and you've set your eyes on Brisbane in 2032. I mean, can you walk us through what's going on? I mean, what's your goals now and how is working at the Olympics such a dream for you?
Speaker 2:Yeah. So with Brisbane 2032 in the horizon, to me the Olympics is kind of that pinnacle and the head of ticketing role for an Olympic and Paralympic Games, in alignment with this series, feels like that top podium step for anyone in their ticketing career. So looking at that as the ultimate goal and where I'd like to get to in the future, that's kind of where I see Brisbane 2032 head of ticketing that top of the career opportunity. I mean I started my very first proper career ticketing career job in Vancouver 2010 as a ticketing assistant. So I think to go from that assistant role into one of the head roles of ticketing in 2032, it would just be incredible. And it goes back to what I always say about the opportunity to create those memories and just ensuring everyone in what I now call home gets those opportunities to feel the magic like we had in Paris and what LA is going to have in 28. So there's still that drive there to really just be a part of it and make it the best that it can be.
Speaker 1:Yeah, I think you're going to be a very, very strong part of it. I mean, hell of ticketing. How do you end up in a role like that? I mean, obviously you have your background, you travel around the world, you've done amazing events. It's natural that you'll be that of ticketing, if you ask me.
Speaker 2:but Thank you. Well, I think the biggest part is my passion for ticketing and for everything that goes along with it. That's really never changed and I think in the head position you need that passion. We all know that there's tough days at work and there's tough calls that have to be made, and there's joy in it as well. But I think my passion there, as you said, I've got quite a unique CV, so it goes beyond the Olympic realm. Quite a unique CV so it goes beyond the Olympic realm. It's got quite a different array of events and sports that I think I can really implement a strong program across the Games for both Olympics and Paralympics.
Speaker 2:And then, just adding to that, thinking back in my career and just who I am as a person, my work ethic, so I really genuinely care about the ticket holders and that we know all functional areas will be in there, given the good fight for all of it, and I think to be the champion for the ticket holders is just one of those things that I really want the opportunity to be kind of a part of. And then just thinking back of where I've grown, just even in the last five years, I think, just both professionally and personally, I feel a lot more better equipped to handle the pressures and the responsibilities that's going to come with a role like the head of ticketing. I've gained valuable experience through the last five years and I just feel like I've grown in so many ways personally that have positively impacted how I approach challenges, how I communicate and how I would lead in my professional life. So kind of just looking at that all together, I feel like I'm heading into a time where I really feel ready for that opportunity.
Speaker 1:Amazing. What a good feeling it must be to have. But I mean, you have a lot of things to think about, obviously this massive event coming up, but that haven't slowed you down. You've started an MBA at the same time. Can you tell us a little bit about that as well?
Speaker 2:Yeah, I decided to go back to school this year, which has been really interesting and definitely a change in the mindset of going from working aspect back into an academic aspect. And I'm finding it challenging because I'm still working full time, so it's trying to fit it in all those little extra times that you have. But it's focusing on areas like strategic management, marketing, leadership, data driven kind of decision making, which it's all relevant in the ticketing industry and being a leader within that industry. So the strategy and strategic management it's making me look more big picture Ticketing. We can get very silo focused and so it's been a great opportunity of taking that step back and looking at the bigger focus and, along with it, taking the marketing courses.
Speaker 2:It's been really interesting to see we usually see the endpoint of marketing where they're telling us who our customer is and how we're going to get to sell those 1.5 million tickets or whatever that target is. It's been interesting to actually peel back those layers and get to do that bit and have an understanding of how they get to those. But on top of it, I think, trying to complete the MBA while also working full time and still making sure there's that work life balance, it's definitely taught me time management, which would be important in a leadership, because obviously, as you have a team, you need to manage quite a number of kind of tasks in the air and everything. So I think it's, yeah, teaching me priorities and it's teaching me probably, discipline as well, that you don't have infinite amount of time. But I am really enjoying the course and feel like I'm learning a lot from it.
Speaker 1:That's great. Two follow ups on that, actually, because there's no formal education in ticketing, right? I just had a conversation with another ticketing professional and he said we need to stop people falling into ticketing. It needs to be more planned, right. But at the same time, how do you feel an MBA gives value? You mentioned a couple of things, but when you sit in the room with other executives or other managers, do you think that the MBA will give you more clarity into their fields as well, and maybe that can give you an opportunity to have even more constructive conversations?
Speaker 2:Yeah, I definitely do. I've decided to go the general MBA route versus looking at a strategic focus of being sport management or finance or one of those. To kind of give me that bigger picture and you never have to be an expert on everything in the room no one ever is but to have just that gentle kind of understanding and I think as well to have an understanding of the impacts that maybe your decisions are going to make on others so you can be more proactive than reactive. That the MBA is kind of giving some insight into a lot of different areas. That as we start to make decisions you actually can anticipate what those challenges are going to be for others and try and eliminate them as much as possible in the early days versus waiting.
Speaker 2:You're right, there is no formal education for ticketing, but I will say I'm probably finding the MBA. I mean it's not easy but I'm finding it easier because I can relate a lot of the career that I've had into. As we're sitting there in marketing and you come to the outcome, you're like, oh my goodness, this kind of all now makes sense and the pieces of the puzzle I love a puzzle all start to kind of come together. So it has been one of those that I'm quite hopeful that sitting in those rooms that maybe just even to ask the right questions and help in that kind of aspect that it can just point in the right direction.
Speaker 1:Amazing. Well, best of luck on that. Sounds exciting, but you know how it is. Maybe it is like with ticketing and education you always have this thing that you feel you have to do right, you're just a little bit behind all the time.
Speaker 1:But anyway let's go into something maybe even more exciting Paris 2024. And you are working with Sport5, leading the ticketing for hospitality clients, and maybe it's not the hardest group, or maybe it is the hardest group to work with and cater for, I don't know. But can you tell us a little bit about that and also how your day to day responsibilities look like?
Speaker 2:Yeah, I was so fortunate that I was hired by Sport5 to come on as their ticketing lead for Paris 2024. So Sport5 had acquired some clients, one of them their main client being Sanofi, which was a Paris 2024 sponsor. So I was brought in and we did bring in another gentleman, anthony, to help me lead their ticketing program. So between Olympics and Paralympic tickets they had about 20,000 tickets and in the lead up to it a lot of it was just kind of management of the program. The Sport 5 team that started the program did a great job initially of planning out an initial kind of program and kind of what their tickets were going to look like and then, when I came on, took it over and just did the whole kind of management distribution. And then, because everything in Paris had gone fully digital, it was all management on Eventum's client ticket portal, the CTP, which was quite an easy system to pick up.
Speaker 2:I really enjoyed being back in the system and I will say I was not part of the Paris 2024 organizing committee team or that aspect, but it was such a great opportunity to be on this partner side and it was a side of the Olympics that I really had basic knowledge of from being part of the organizing committee but had never been fully involved in, and so it was a really great opportunity to get in there and get the understandings and take some perspective on how organizing committee decisions really do affect the partner's programs and decisions that they make and the fallout effect of all those decisions coming and the timing of them and if they come late and and that aspect.
Speaker 2:But I mean, for anyone that will listen to me, it was one of the top three summers of my life. Sport five was incredible to work for our clients and Ovi was incredible to work for. The ticketing system was really functional. Great to kind of just see how it all operated. I'd been out of the Olympics for a number of years, so it was really cool to be back in that kind of magic. But yeah, I got to be over in Paris for three and a half months and what an incredible time that was. It was just one of the most amazing experiences.
Speaker 1:Wow, I can just imagine it must have been fantastic. How is it to work completely digital versus how you used to work? I mean, you have like three major differences that you would highlight.
Speaker 2:I would say I found it a lot easier in the digital realm and, thinking back to the last Olympics that I had been a part of was London 2012. And we were still doing the printed tickets. And you know, you look at the number of tickets sold 12 million. 99% of them were printed ticket and it really is. I would say the biggest changes that come with the digital aspect is the timelines and the deadlines change because obviously you don't need to do everything so far in advance because you are no longer having to worry about the physical prints, the shipping, that whole aspect of it. And the other really big change is the monitoring and the ticket usage. So we all know major events, you do see that there's blocks of empty seats and before you could have a general idea of who it was.
Speaker 2:With the digital ticketing and the system the that event and provided the client ticket portal, we could see down to whether our guests had downloaded the ticket. Obviously, if the ticket hasn't been downloaded, they're probably not going to the event. It allowed us to then take that ticket back and reissue it, so we could ensure that our ticket usage was really high and that was really important to our client was they wanted to make sure that the tickets that they had purchased were actually going to be used, and so that was probably what kept us busiest is days, even hours before a session. If guests were not responding to us, hadn't downloaded their tickets, we would actually take the ticket back and reissue it out, and you wouldn't have been able to ever do that with a physical ticket, while also getting across Paris to the venue. You know, it was one of those where, all of a sudden, somebody could be standing outside a venue. You could send them to the venue and say we're getting you a ticket. They could venue, you could send them to the venue and say we're getting you a ticket. They could head there and you could give it to them while they're on the metro heading there.
Speaker 2:It just really did allow us to maximize that ticket usage, which is also just so important because it's such a high demand event. You don't want any empty seats and you don't want the Paris 2024 team coming at you wondering why the tickets aren't used, because obviously they've got insight into it as well. You can't hide anymore, which I understand. Some people don't like digital ticketing because you can't hide anymore, but I also think it's so great because it then gives future data as well. So if a lot of certain tickets didn't go into use for the next Olympics, that data can be used to ensure that it doesn't happen again.
Speaker 1:So just maybe it's the finger in the air answer, which is completely okay. But on your feeling, how many seats did you fill as a result of digital ticketing versus if you do it physically?
Speaker 2:I would say, with the work of the client and myself and Anthony, we were in the low 90s to 95% of our tickets being used. We worked really, really hard at making sure and that was one of the things we walked away really proud of that we made sure for the Olympics and even Paralympics was a bit more difficult just with the timing of school being back in and it not being summer holidays. So I think there we were maybe low 80s to mid 80s, but yeah, it was one of those really big focuses and I'm going to toot the horn and say probably low 90% if I'm remembering correctly.
Speaker 1:Amazing. What a huge win, and also for everyone, like for the audience, for TV, for the participants, right, I mean, empty seats is no value. I think we can agree on that and it's a great job, kudos. Thank you from us as well. So after paris, let's move a little bit forward. I mean, you've joined code four and now you're working on pacific air shows and some beer festivals. I mean, how is that compared to working on the Olympics in Paris?
Speaker 2:Do you know, I always thought that I would struggle going into a more kind of normalized ticketing kind of event and kind of structure. But I will say, after almost 20 years in major events, it has been a very welcome change of pace. Maybe that's still just me recovering from the phenomenon that was Paris, but it's just been really cool to come back in the team at Code4, absolutely incredible. It's such a great group of individuals. The office is here in the Gold Coast. They also operate out of Huntington Beach is where they started their company, our CEO and it's just been great to get back into doing all aspects and all faucets of ticketing.
Speaker 2:Because sometimes when you get in those major events, you've got your kind of silo or your specific area that you look after and you've got other team members who you rely on, whereas when you come back into the much smaller aspects, you are doing the customer service, you're doing the system, you're doing the inventory control, you're planning operations. But it's also been great to kind of get back into that focus and really experience it all because definitely Paris was mostly on that ticket management and the customer service for the client and that this is going back into building out the system and managing quotas and I'm really enjoying. And the customer service aspect. I always say I just like it, but it gives you insight and it's a great thing to learn from and understand what the customers really do need so you can preempt that for in the future.
Speaker 1:Sounds great. And one thing I don't know if you remember when you were on the podcast last, but this was in November 23,. Right Time flies so we can talk a little bit about the change in career which we have, but when you listen to that episode today, has Brooke changed in any way? What has she learned since the last episode?
Speaker 2:I would say, since that last episode, I probably trust myself more. So it's one where at the time and it's probably not something until you really look back. But I remember with the career I had it sounds really funny because I never knew what my next job is and it used to really really stress me out. It did used to really get to me if plans didn't work out. But since we spoke in 2023, I mean, with everything that's happened, and 2024 was just one of those magical years that I didn't even know when we spoke what was going to happen in 2024. But it was just so incredible and none of that was planned.
Speaker 2:And so I trust myself now that if something doesn't happen, there's a reason behind it. You may not know at that time or exactly why, but eventually you do kind of figure it out. And it is one of those things where, had X happened, I would have never gotten to Paris. And I just think of all the incredible people and experiences that I had in 24 that had gone down this way and not that way. And I think, just looking back as well, like I feel so genuinely happy and content at where I am in comparison to where I was in 23. And and for a couple years there, it's just one where I do just feel incredibly happy and lucky as a person who's had the career that I have. That, yeah, I look back and that's probably the biggest change there is. I would just say I still stress about things, but I don't stress as much and I'm just happy.
Speaker 1:Fantastic. Well, even though your job changes all the time, I think there will still be problems to solve and puzzles to be solved and memories to be created, right? I guess that's why the reason why you're in ticketing, and I suppose that hasn't changed over the last 18 months.
Speaker 2:No, that's not changed at all.
Speaker 1:Very good, then you know there will always be something to do forever, all right. So looking back, so you mentioned London 2012,. 95 plus percentage physical tickets. Right. Paris 24, 100% digital Brisbane 2032. What's the next? Everything is digital. You can't digitize more than 100%. What's the next step? What's the future of ticketing digital you?
Speaker 2:can't digitize more than 100%. What's the next step? What's the future of ticketing? I think the future of ticketing and it's one of those things that I really push for in any program that I'm a part of is all inclusive ticketing. So I think nowadays and I guess just going through my MBA and kind of listening and learning about what's important to public and everything, and a lot of the things you hear is people want to be able to trust the brand. They want to be able to feel like they're being treated fairly and when it comes to ticketing, it really doesn't take a lot.
Speaker 2:I think dynamic pricing is one of those that really is a hot topic and when not completed correctly I mean we all buy airline tickets, we all buy hotel rooms they're dynamic ticketing, but there is something in the sport concert kind of world of ticketing that really does evoke anger, it feels like, when it comes to dynamic ticketing. So I think all inclusive pricing is one of those. That's an easy win moving forward of. You know what you advertise, what you see is what you pay when you check out. There's no hidden fees, you don't feel like you've been duped. I think that's kind of an easy way to win for it success that Paris 24 was and you know that would be the ticketing team behind the scenes that made it run so smooth. And you know I know the times that I reached out to them with questions or requiring support because we had customer requirements, whether it be wheelchair or accessibility or that kind of stuff. They were really great in dealing with it.
Speaker 2:So I don't see any kind of major event ever going back. There is a souvenir aspect to it. It's a once in a lifetime thing. So there is a way you have to, I think, still build in a physical ticket. But I don't think it's part of that purchase customer journey that they go through. But I'm a big fan of that all inclusive and just being fair and transparent. The bigger the event you go, the bigger the event you go, the harder it is much easier on beer festivals and Pacific air show to kind of do that one-on-one, really personalized customer service. So it will be figuring out how can you make that customer feel like they're getting that service on that grand scale.
Speaker 1:Transparency. Basically, yeah, it's interesting with dynamic pricing because on one hand, you have dynamic pricing, right Demand case scenarios, but on the other hand, you have the fairness and the transparency. And how can those two meet? Yes, and that is a huge challenge. Just curious, do you see anyone doing it right? Have you been inspired by anyone on this, or do you still think it's a lot of work to be done? I still think it's a lot of work to be done.
Speaker 2:I still think there's a lot of work to be done because obviously the airlines do it and we all just kind of grumble and get on with it, but it'll be interesting. There's obviously a article that's come out I think it was last week where there's a rumor going around that the FIFA World Cup in 26 is going to try for dynamic pricing.
Speaker 2:So I don't think you're ever going to get a bigger scale of dynamic pricing than that. I would be interested. I don't know what LA 28 plans are, but the US seems to be where they like to try a lot of this out. So whether they're looking at a dynamic pricing model. But an Olympics is 700 plus sport sessions, so you're already dynamic pricing in the fact that you've got so many different sports and finals and group stages and that you know it's already dynamic pricing anyway. But it will be interesting to see how FIFA do try and adapt to that if they do give it a call.
Speaker 2:I haven't seen anyone that's made me go. I really want to do that. Most of the times you kind of just sit there and go. Oh good luck to the teams. That just can't be an easy time afterwards with it. But as all news does, it does pass over and everyone gets in and they have the memories. Unfortunately, if you have a bad experience purchasing the ticket, it leads you into a more negative mindset that if something else goes wrong it starts to snowball, whereas if you've had a great experience purchasing the ticket, you may just forget the next thing. But if you have a couple negatives, when you kind of lead into an event. It really can affect the whole mindset of a customer and I've realized now taking over the customer service that I really just want everyone whole mindset of a customer and I've realized now taking over the customer service that I really just want everyone to have the best time. So it is one where, being realistic, I'm on a much smaller scale now that, yeah, can't quite do that the same on a major event scale.
Speaker 1:You hear about these major startups from the US. They always have the customer in the room. Maybe if it's even an empty chair, I guess you have the ticket customer in the room. Maybe if it's even an empty chair, I guess you have the ticket buyer in the room. Yeah, whatever decision you make and also I think it's interesting what you're saying because you have the US they try a lot of new things, very commercially driven. We did a survey actually looking at the best customer journey in the world, trying to find it, and we see that it's very different compared to where you are in the world. As you're saying, us it's all about getting a good deal. Prices are changing all the time. We looked at China. In China, it's all about getting as much discounts as possible. In the Nordics, it's all about having that smooth customer journey. In the UK, it's all about security, right, all your details.
Speaker 1:Feel like you're going into the airport showing your passport five times before you get onto the airplane, right?
Speaker 2:So I think one thing is the customer journey, but you have to adapt locally, right, and I guess you are one of the experts in the world when it comes to this, looking at where you travel so far. Well, and I think too with the US, when you look at the size of the U? S, and that is one of the thing that I actually am enjoying in this current role. So we look after the Pacific air show that takes place here in the gold coast, but we also, the team, looks after Huntington beach in the U? S, and it's not the same air show. There's different performers and everything, but it's under the same name, and one's in gold coast and one's in Huntington everything but it's under the same name. And one's in Gold Coast and one's in Huntington.
Speaker 2:And it is really a different experience because in the US they have so many more people that if someone does have a bad experience, someone else will just take their place, whereas here in Australia, and especially Gold Coast, we're not a major city, we're not 2 million people. You want to make sure that they have the best experience, so they're going to come back the next year. So it's an interesting, different mindset too, which I'm assuming is similar in China is one of those as well so many people that it's one of those where, as long as they maybe feel like they've got a deal, they'll come back.
Speaker 1:Exactly. It's interesting for sure. But I mean, brooke, your career is evolving, right. You should write a book. It'd be really interesting. I'm sure Tom here can help. Then we'll surely promote it when it comes out, thank you. But you've led teams right. You've mentored people. You've been mentored as well. You've been working with some of the greatest people in ticketing, some of them being on this podcast. What advice would you give to someone just starting in ticketing today and I think that's interesting, because I have a lot of ticketing people on LinkedIn, right, and I see them getting promoted to head of ticketing, head of teams Is there any advice you would give them?
Speaker 2:I think the only advice I can really think of is it's one of those where I forget who even came up with it but be a sponge, take in all the information.
Speaker 2:You can ask all the questions. There really is no dumb question, and I have definitely learned that because I remember thinking some of the questions I was asking in Paris were probably, you know, I should have the answers for them and some hadn't even been thought of yet. So it is one where you just never know. Everyone has different experiences to bring. So ask all the questions, take in everything you can and just be a part of every opportunity. I mean, I got into ticketing as an intern in Doha, not even probably understanding what I was applying for, moving halfway across the world to Qatar in 2006. And look where it got me. And it's one of those where just because you're not sure of the opportunity doesn't mean you shouldn't take it. And I guess the biggest thing I've probably learned along the way is just treat people the way you want to be treated, especially ticketing. It's a small community, it's a small world, and it's one where, if you don't treat people well, it's one where, if you don't treat people well, there just really isn't much time for it and you know there's definitely times where we've all lost our cool or you know.
Speaker 2:I look back at probably London 2012 and the stress levels that I was under and I probably behaved ways now that I would put my head in my hands and go, oh my goodness, I can't believe I did that. But I think that's where growing up comes from, and and and you know you're not defined by that, you own it, you apologize for it and you kind of just move on and learn from it. We all have moments we don't love, but I think if you can kind of get past that and be a good person for the most part type thing, nothing's going to stop you. And we need good people in the ticketing world. It is one of those really important areas. I know everyone thinks their area is important, but I think with ticketing there's just so much magic in it and we create those memories. Everyone can think back to a time where they went somewhere with a family member or friend and that aspect, and we're the facilitators of that. I mean one of a few people, but I think we just need good people in our world.
Speaker 1:I agree a hundred percent, and there's magic behind, and I met so many people in ticketing now over the years and I think they all have one thing in common they're super nice people, nice to talk to and they get along very well as well. Yeah, so looking forward, then, when we speak again, maybe we'll do a follow-up. If you speak to brooke in five years, what would you say?
Speaker 2:you know what? I would just keep it simple and just be happy. And if you aren't happy, do something, anything to change it, because life's too short to not be happy 100% agree.
Speaker 1:And you make people happy for sure with all the amazing events you do.
Speaker 2:So thank you for making the world a better place, brooke. Oh gosh, what a compliment. Thank you.
Speaker 1:You've been listening to Don't Forget your Tickets where today's guest was Brooke Arthur, Olympic ticketing expert, if we're allowed to say, lifelong event professional and one of the most downloaded episodes of all times. This was the first of three podium specials celebrating our 50 episode milestone. A huge thank you for tuning in and, as always, thank you to TicketCo for powering this podcast. My name is Carl-Erik Moberg and until next time, have a wonderful day and here's to 50 more. Thank you.
.jpg)