The Bar Business Podcast: Bar & Pub Owner Profits, Marketing & Operations

Track Customer Acquisition Cost Like a CFO and Grow Your Bar Business Smarter

Chris Schneider, The Bar Business Coach Season 3 Episode 154

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0:00 | 11:25

Most bars have no idea what it really costs to bring in a new customer. 

And if they are tracking it, they’re usually missing half the expenses. 

This episode breaks down a simple way to calculate your true customer acquisition cost so you’re not just guessing. 

 📌  What You’ll Learn 📌 

🌟Why CAC is the number most bars ignore but shouldn’t
🌟The simple math that reveals if your marketing actually works
🌟What most bar owners miss when calculating CAC
🌟Why “free” marketing costs more than you think
🌟How to know when a guest finally turns a profit
🌟The ratio that makes or breaks your marketing ROI
🌟Why 3 visits in 90 days is your magic number
🌟The real value of a guest and how to calculate it
🌟Which numbers to track so you stop guessing
🌟How to tell if your bar’s growth is actually sustainable 

You’ll learn how to figure out when a guest becomes profitable, how to shorten that window, and the one ratio that makes or breaks your marketing strategy. 

If your goal is to stop wasting money and start growing on purpose, this one’s worth your time. 

📌Start Here
🔴If this is something you’re dealing with in your bar, don’t figure it out alone.
 
Join Bar Business Nation — the free Facebook group for bar owners talking through staff, slow nights, profit leaks, and better ways to run the business.
https://www.facebook.com/groups/barbusinessnation

📌Additional resources
🔴Grab the books “How to Make Top-Shelf Profits in the Bar Business!” and “Menus that Sell” here:
https://barbusinesscoach.com/book/