The Bar Business Podcast: Bar & Pub Owner Profits, Marketing & Operations

How to Run a 20-Minute Competitor Price Audit to Maximize Your Bar's Profits

Chris Schneider, The Bar Business Coach Season 3 Episode 183

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0:00 | 6:17

You’re probably undercharging your beers and overpricing your cocktails and not even realizing it.

If your pricing is based on “what everyone else is doing,” you're not being strategic, you’re just gambling with your margins.

This episode hands you a quick 4-step pricing audit you can run this week to spot hidden profit leaks and reposition your prices without scaring off regulars.

You’ll see exactly where your pricing doesn’t match your guest experience and how to charge more where it actually makes sense.

If you’ve ever felt like you’re working hard but your bar still isn’t making what it should this is why.

What You’ll Learn
🌟 The 4-step pricing audit to uncover hidden margins
🌟 Why copying nearby bars could be draining 20% of your profit
🌟 The most common pricing mistake with premium vs. basic drinks
🌟 How to align your prices with the actual experience you’re offering
🌟 A simple way to mystery shop competitors and finally price with purpose 

📌Start Here
🔴If this is something you’re dealing with in your bar, don’t figure it out alone.
 
Join Bar Business Nation — the free Facebook group for bar owners talking through staff, slow nights, profit leaks, and better ways to run the business.
https://www.facebook.com/groups/barbusinessnation

📌Additional resources
🔴Grab the books “How to Make Top-Shelf Profits in the Bar Business!” and “Menus that Sell” here:
https://barbusinesscoach.com/book/