The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
From Farm to Front Door: Yannis Varellas Journey of OLYRA's Organic Breakfast Biscuits
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Kait Stephens
In this episode, we meet Yannis Varellas, the founder and CEO of OLYRA organic breakfast biscuits.
We will learn how Yannis Varellas combined his family business which has been operating for five generations in Greece, with his science background to launch OLYRA.
Other topics covered in this episode
- Going retail first, DTC second
- Having great customer experience in DTC
- Having an integrated supply chain
- Capital intensive nature of CPG
Key Takeaways
- Play to your strengths
- Success requires a lot of testing and learning
- You need to be in the top 25% of your product category to win retail
- Create brand awareness around geographic distribution
- Manage your working capital to grow your brand
Please let us know your thoughts about the episode!
Where to find Yannis Varellas:
Linkedin: https://www.linkedin.com/in/yannis-varellas-ouzounopoulos-8b3ba643/?originalSubdomain=gr
Website: https://olyrafoods.com/
Instagram: https://www.instagram.com/olyrafoods/?hl=en
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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