The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
Episodes
24 episodes
Aliett Buttelman @ Fazit Beauty
In this episode of the Omnichannel Marketer, host Kait Stephens interviews Aliett Buttelman, co-founder of Fazit Beauty.Aliett shares her unique journey from fashion modeling to entrepreneurship, detailing the creation of innovative make...
•
Episode 64
•
23:40
Christina Kao @ Le Mini Macaron
In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry.She discusses the growth of her brand, the importance of customer education, and the im...
•
Episode 63
•
28:12
Amy Gordinier @ Skinfix
In this episode of the Omnichannel Marketer, Amy Gordinier, founder of Skinfix, shares her extensive background in the beauty industry and the journey of creating Skinfix.Amy discusses the brand's origins, its unique formulation, a...
•
Episode 62
•
31:23
Alli Ball @ Food Biz Wiz
In this episode of the Omnichannel Marketer, Alli Ball, founder of Food Biz Wiz, shares her journey in the food industry and how she helps emerging brands succeed in wholesale.She emphasizes the importance of understanding market fit, fi...
•
Episode 61
•
33:53
.png)
Rick Wittenbraker @ Howler Brothers
In this episode of the Omnichannel Marketer, Kait interviews Rick, a partner at Howler Brothers, who shares his journey from private equity to brand building. He discusses his early career at Yeti Coolers, where he developed innovat...
•
Episode 60
•
38:01
.png)
Danny Taing @ Bokksu
In this episode, Kait interviews Danny Taing, founder of Bokksu, who shares his journey from studying Japanese in Japan to creating a successful omnichannel brand that bridges cultures through Japanese snacks.Danny discusses the evolutio...
•
Episode 59
•
28:01
.png)
Rachel Soper Sanders @ Rootine
In this episode, Rachel, founder of Rootine, shares her personal journey and the inspiration behind her brand. She discusses the lack of innovation in the holistic health industry and how Rootine aims to bring science-backed solutions to the ma...
•
Episode 58
•
23:08
Shray Joshi @ Good Peeps
In this episode, Shray Joshi, founder of Good Peeps, discusses the shift to retail media and the importance of digital retail marketing for CPG brands. He explains the concept of a retail media network and how it encompasses third-p...
•
Episode 57
•
28:18
Colin Flood @ Unreal Snacks
On the latest episode of the Omnichannel Marketer, I had the pleasure of speaking with Colin Flood, VP of Marketing at Unreal Snacks. Unreal Snacks is a better-for-you chocolate snack brand.Unreal Snacks started in convenie...
•
Episode 55
•
2:49
Lisa Bubbers @ Studs
Retail & eCom, the one-two punch for evolving an entrenched category.On the latest episode of the Omnichannel Marketer, I spoke with Lisa Bubbers, Chief Marketing and Brand Officer at Studs.Studs is a new entrant in the ear ...
•
Episode 53
•
31:08
Foujan Volk @ Parachute
Without brand, growth and performance marketing are just flashes in the pan.In the wake of iOS 14 privacy changes & rising CACs, we’re no longer in an era where growth at all costs is a viable strategy anymore.I recently had t...
•
Episode 52
•
36:12
Sarah McNamara @ Peter Thomas Roth
Meet your customer where they want to shop. On the latest episode of the Omnichannel Marketer, I had the pleasure of talking with Sarah McNamara, Executive Vice President & General Manager at Peter Thomas Roth Clinical Skin Care...
•
Episode 51
•
25:59
Preston Rutherford @ Chubbies
In this episode, we meet Preston Rutherford, Co-Founder of Chubbies.Chubbies was born in 2011 in San Francisco, they create men's shorts that aim to make every day feel like Friday at 5pm, bringing that chill vibe and good times to thei...
•
Episode 50
•
34:10
.png)
Chad Wilson @ Olipop
In this episode, we meet Chad Wilson, Head of Marketing at Olipop.Olipop is a better-for-you soda brand on a mission to make the world healthier and happier. In this episode, we discussed growth into retail, structuring mar...
•
Episode 49
•
34:21
Chris Hobson founder @ Rare Beauty Brands
In this episode, we meet Chris Hobson, President and CEO of Rare Beauty Brands.Rare Beauty scales challenger brands with expertise in innovation, marketing, and infrastructure across various channels. In this episode, we di...
•
Episode 48
•
30:07
Hasan Hasmani @ Underdog Games
In this episode, we meet Hasan Hasmani, founder and CEO at Underdog Games. Underdog Games creates family board games, most notably the “Trekking” game series, including Trekking the National Parks, Trekking Through History,...
•
Episode 10
•
19:17
Matt Mullenax @ Huron
In this episode, we meet Matt Mullenax, the founder, and CEO at Huron. Huron is a men’s skincare brand. Matt shares how his own personal experience with experience with skincare led him to found Huron and fuels his passion and drive...
•
Episode 8
•
22:25
Cedar & Lauren @ The Good Patch
In this episode, we meet Cedar Carter, CEO of the Good Patch and Lauren Farraye, head of Ecommerce & Digital at The Good Patch. The Good Patch is a plant and hemp-based wellness patch experiencing triple-digit growth and availab...
•
Episode 7
•
26:22
Ronak Shah @ Obvi
In this episode, we meet Ronak Shah, the founder, and CEO at Obvi. Obvi is a flavored collagen supplement brand doing ~$15M in annual revenue.We will hear how Ronak went from being an accountant to a marketing agency owner an...
•
Episode 6
•
23:19
Sandra Velasquez @ Nopalera
In this episode, we meet Sandra Velasquez, the founder, and CEO at Nopalera. Nopalera is a Mexican botanical for bath and body that celebrates Latina culture. We will hear how Sandra went from being a CPG sales manager a...
•
Episode 4
•
30:43
Mike De Santis @ Canopy
Meet Mike De Santis, the founding marketer at Canopy, and Director of Business Operations. Canopy is the first beauty-focused humidifier and a byproduct of Doris Dev, a full-suite product development agency. .
•
Episode 3
•
25:45
Live from the National Hardware Show
In this episode, Kait is at the National Hardware Show in Las Vegas, where she met four hardware experts:Alyssa DeSio from ParagonScott Collins from YATBrian Nooner from Twist & SealCurtis N...
•
Episode 5
•
29:06
